A coaching evaluation form that gets client results on your site
A coaching evaluation form should collect what changed after your clients' journey with you.
After a cohort the useful answers are what the client would tell a friend.
Google Forms and PDF templates collect 20 rating scores instead. Those scores sit in a sheet and never land on the offer page that sells the next launch.
Use the 5-question template on this page. Copy it.
Send the same form to clients with a free Famewall account when you want a link they can open on their phone.
The template is free to copy. An account is only for sending the link.
- Use the template on this page. No account needed
- Copy the 5 questions
- Send a link to clients when you are ready
The template
5 coaching evaluation form questions you can use now
Copy them. Download them. Fill them as a client would. Nothing you type here is sent anywhere. An account is only if you want a link to send.
Ready to send this to the last session of a cohort? Create a free Famewall account. Clients open 1 link. You approve what goes on Kajabi or Squarespace.
Send this form to clientsThat is the whole form. The questions match what the International Coaching Federation asks clients to name: value, results and whether they would recommend the work.
Most coaching evaluation forms never leave the spreadsheet
Coaches who run more than 1 offer already collect the stories. The block is getting those stories onto the site that sells the next cohort.
The form is 22 questions
Clients close the tab. A 1-to-5 scale on communication and pacing feels like homework after a hard cohort.
The answers sit in a sheet
You export a CSV. You meant to copy a quote into Kajabi but then the next launch starts and the sheet is still a tab you never reopen.
You ask at the wrong moment
A form after every weekly call trains people to skip it. The useful ask is the last session of the container, when the result is still fresh.
You grabbed the wrong template
Search is full of youth-sports PDFs and ICF credential paperwork. Those forms grade a coach. They do not collect client results you can publish.
A wall per offer fixes the publishing step. The form is how the next cohort hears from the last one.
Collect, then publish
Share 1 coaching evaluation form after every cohort
Set it up in an evening. It sells for years. You do not rebuild the form or the page for the next launch.
- 1
Write 5 questions
1 collection page per offer
Put the 5 questions below on a collection page for that program. Clients type a few lines or record a video in the browser. No app to install.
- 2
Share it once
Drop the link after the last session
Paste the same link into the last-session email you already send. Or drop it in the cohort Slack. Clients open it on their phone and answer on their own.
- 3
Publish the result
Embed a client results page once
Approve each response. The wall on your Kajabi, Squarespace or Webflow page updates itself. You do not rebuild it in Canva for the next launch.
A coaching intake form asks what they need before you start. This form asks what changed after you finish. Put the results on Kajabi or Squarespace with 1 embed.
Free account. No credit card required.
What the form looks like when clients actually use it
Each screen is from the product. Collection, questions, video and the page that publishes the answers.
The form
A coaching evaluation form is 1 link, not a PDF
Each offer gets its own testimonial collection tool. Clients open it and leave text or a video in the browser.
Put the 5 questions on that page. Share the same link after every cohort of that program. You do not rebuild the form.

The questions
3 short answers beat a 22-question survey
If a client freezes at a blank box, the assistant turns their short answers into a draft they edit and confirm. The words stay theirs.
That is the same job as a testimonial form template, pointed at 1 cohort instead of a generic survey.

Video
They can record the same answers on camera
A video testimonial uses the same prompts as the written form. Clients record in the browser. They can redo it as many times as they want.
Text is enough if they will not go on camera. Video is optional. Heksagon collected 87 videos this way across 15 walls.

The page that sells
The answers live on your site, not in a spreadsheet
Embed a client results page on Kajabi, Squarespace or Webflow once. Approve a new response and it shows up.
Collaborate Sports runs 8 mentorship walls.
The next cohort sees the last cohort's experience instead of outdated quotes.

And the rest stays out of your way
You approve everything
Nothing goes live until you say so. Keep the real ones. Leave private clients unpublished.
A wall per offer
1 collection page and 1 embed per program. The 90-day challenge does not mix with the mastermind.
Set it up once
Share the link after every close. The wall keeps working. Longest-standing customers barely log in.
A Google Form is free. It also never sells the next cohort.
Keep the sheet if you only want private notes. If the point of the form is proof on your site, the answers have to leave the tab. Famewall is the form plus the page the form should have been feeding.
Real client words
Famewall never writes fake praise. Your client types or records. AI only drafts from their answers.
You approve every one
Private clients stay off the page. Named results go live when you click approve.
Asked at the close
The link lives in the last-session email you already send. It is not a cold blast to an old list.
A coaching evaluation form vs a Google Form
Google Forms is fine for internal notes. It is a weak Google Forms alternative when the job is publishing what clients said.
| Google Form or PDFThe usual template | With FamewallCollect and publish | |
|---|---|---|
| What you collect | 20 rating scores on pacing and communication | 5 questions about what changed |
| Where answers go | A Google Sheet you never reopen | A client results page on the site you own |
| Video | Not on a PDF or a standard Google Form | Record in the browser, redo as often as they like |
| Publishing | Copy a quote into Canva for every launch | Embed once. Approve and it appears |
| Per offer | 1 mega-form for every program | A collection page and a wall per cohort |
| The result | Feedback that improves you and sells nothing | Proof that keeps selling while you run the next one |
Coaches who collect after every cohort
Approve what your next cohort sees
Text, video, and imported testimonials land in 1 library. Approve. Tag. Pin the strongest lines.
Your Kajabi or Squarespace page only shows what you publish.
This is not a youth-sports PDF and not an ICF performance evaluation.
It is the form you send at the close of a paid program.
Customer Case Studies 🤩

People like to read real-life customer stories and Famewall allows me to share them in the most effortless way possible"

And the best part is, it's SO easy to update on my website.
Also Famewall's customer support is super fast!"

And I’m always preferential to a product where I can go directly to a creator and ask for new features.
That is always a HUGE bonus."
Coaches who collect after every cohort










Frequently asked questions
What coaches ask before they replace the spreadsheet.
Have more questions? We are happy to help.
Contact us at contact@famewall.ioA coaching evaluation form is a short questionnaire you send after a session, a cohort or a program so clients can say what changed. The useful version asks what they were hoping for, what actually happened, and whether they would recommend the work. Famewall turns those answers into text or video you can publish on your own site, instead of leaving them in a spreadsheet.
Ask these 5 questions. What were you hoping would change. What actually changed. What was most useful. Would you recommend this, and why. What would you tell a friend who is on the fence. The International Coaching Federation sample client form uses the same shape: "the coaching was valuable because" and "I would recommend because."
Send it at the close of the container. The last session of a cohort, the end of a challenge, the week a retainer wraps. Do not send a 22-question form after every weekly call. That trains people to ignore it. Paste 1 reusable link into the last-session email you already write.
No. A youth-sports PDF grades a coach for an athletic director. An ICF performance evaluation is credential paperwork against the Core Competencies. This page is for coaches who run paid programs and want client results on Kajabi, Squarespace or Webflow. If you need the sports or credential form, use those templates. They will not sell the next cohort.
Yes. Copy the 5 questions from this page or fill the preview. Nothing you type here is sent anywhere. To send a link to clients, and to publish what they write on Kajabi or Squarespace, create a free Famewall account.
Yes. Embed the wall once on Kajabi, Squarespace, Webflow or most other builders. Approve a new response and it shows up. You do not need a developer ticket and you do not rebuild the page for the next launch.
You can start free. The Standard plan is $15 a month and is the on-ramp for coaches. Move to Professional at $29 a month when you need more walls, video or a custom domain. See current plans on the pricing page.
