17 Best Email Template Examples to Ask For Testimonials From Customers
Everyone knows that customer testimonials are one of the most powerful marketing tools out there. It builds trust as people get to see the experiences of other people using your product
In fact, according to a study by BrightLocal, 76% of consumers “regularly” read online reviews before making a purchase
Social proof, right?
But let's get to the point. You're here because you're wondering how you'd go about collecting those coveted testimonials via email?
In this article, we'll see 17 best testimonial email template examples to help you achieve this goal.
But before that, just keep the following in mind:
3 important things to make a note of before requesting a testimonial via email
Asking for a testimonial can be intimidating, but it doesn't have to be. Here are a few tips to help you ask for testimonials effectively:
1. Segment your customers:
If you have the email list of potential customers, segment them into categories of them being likely to submit a testimonial.
Let's see an example, where you have an email list for your business that sells digital products:
- Category 1: Customers who purchased your course & engage regularly on social media
- Category 2: Customers who purchased multiple products from you
- Category 3: Prospects who open your emails but haven't purchased products from you
2. Personalize your request:
Even if it's going to be an email campaign using the templates that we'll discuss soon, it never hurts to personalize the first line of your email.
For example, you can mention specific features they enjoyed, problems your product solved for them, or any positive outcomes they achieved.
This will help break the ice and encourage the customer to take action
3. Make it easy for your customers to provide feedback:
You ideally want it to show beforehand that submitting a testimonial would be super easy for them. You can use the Testimonial collection page from Famewall and mention in the email that submitting a testimonial wouldn't take more than 3 minutes
They can use the Testimonial collection page to simply record a video testimonial or even send you a text testimonial. And it becomes super easy for you to manage them all in one place
Another good part is you can also personalize the testimonial request with your own video message
If you'd like to collect testimonials, here's a detailed guide that walks you through the process of collecting testimonials easily
Remember, testimonials are not just about promoting your business; they are an opportunity to connect with your customers and show them that their opinion matters.
By asking for testimonials in a thoughtful manner, you can build trust, & make them spread the word getting you more business.
On that note, let's look at a few testimonial email examples
Quick Breakdown of the Testimonial Email Template
When it comes to reaching out to your customers for testimonials, the right email template can make all the difference. In this guide, we will break down the key components of an effective testimonial email and provide you with valuable tips to make your outreach more successful.
1. The Subject Line
The subject line of your testimonial email is your first chance to grab your customer's attention.
It should be concise and intriguing, to pique their curiosity and entice them to open the email and read further. Here's a list of subject lines you can use in your testimonial request email as a template
- Can you share your success with us?
- [Customer Name], we need your help
- Your simple help would mean the world to us
- Can you spare 2 minutes to help us out?
- We're so close to our goal, and we need your help!
- We're giving away a [gift] if you could help us with this
- We would love to hear your feedback!
- What do you love about [product name]?
- Would you mind with this small help?
- Your feedback could make a difference
2. The Body of the Email
Now to the meaty section!
Once your customer opens the email, it's essential to express your gratitude for their support as a customer.
Start by acknowledging their loyalty and the value they bring to your business. This genuine appreciation sets a positive tone for the rest of the email.
Next, explain why their testimonial is important to you and how it can help others make informed decisions.
Share how their experience and feedback can make a difference in the lives of potential customers who are considering your product or service.
By emphasizing the impact their testimonial can have, you make them feel valued and motivated to contribute.
Finally, provide them with a clear and concise request for a testimonial.
Be specific about what you are looking for and any guidance or questions you want them to address in their testimonial. You can use Famewall to customize the questions you want to ask your customers in the Testimonial collection page
17 Best Testimonial Email Template Examples
Template 1: The Direct Ask
Subject Line: Can you share your success with us?
Hi [Customer's Name],
We hope you've been enjoying your experience with our product. Your success means a lot to us, and we would love to hear more about it.
Could you spare a few minutes to answer the following questions with a simple email reply?
- What problem did you face?
- How did [your product] help you solve the problem?
- How was your experience using [your product]
Your feedback will help others make informed decisions. Thank you in advance for your support!
Warm regards,
[Your Designation]
Template 2: The Famewall Ask
Subject: Your simple help would mean the world to us, [Customer Name]
Hey [Customer Name],
Thank you so much for being a loyal customer. We're so excited to have you onboard
Since you've been a kind customer of ours for [time period], we would be so grateful if you could share your experience as a testimonial with us.
And it shouldn't take more than 2 minutes if you submit the testimonial via this collection page: page.famewall.io/famewall
Thank you for taking the time!
Best
[Your Designation]
Template 3: The Post-Purchase Ask
Subject Line: Your feedback makes a difference!
Dear [Customer's Name],
Thank you for choosing us as your preferred [product/service].
We value your opinion, and we would be honored if you could take a moment to share your experience with us on this page
Your feedback will not only help us improve our product but also provide valuable insights to potential customers.
We're excited to hear from you!
Best regards,
[Your Designation]
Template 4: The Service Feedback Ask
Subject Line: We'd love to hear about your experience!
Hello [Customer's Name],
Thank you for choosing [Your Service].
We strive to provide exceptional service to all our customers, and your opinion matters to us.
Could you spare a few minutes to let us know how we're doing?
Your feedback will help us improve and serve you better. We appreciate your time and support!
Sincerely,
[Your Designation]
Template 5: The Event Follow-up Ask
Subject Line: Could you share your thoughts about [Event Name], [Customer Name]?
Hi [Customer's Name],
We hope you enjoyed [Event Name] and that it was a valuable experience for you.
We would greatly appreciate it if you could take a moment to share your thoughts and feedback with us.
Your insights will help us make future events even better. Thank you for being a part of [Event Name]!
Warm regards,
[Your Designation]
Template 6: The Milestone Ask
Subject Line: Celebrating your success, [Customer Name]!
Dear [Customer's Name],
We're thrilled to congratulate you on reaching [milestone] with our product.
Your story is something that needs to be told to others. We would love to showcase your success story to motivate and inspire others.
Could you kindly take a moment to share your journey with us?
Thank you for being an essential part of our community!
Best regards,
[Your Designation]
Template 7: The Personalized Email
Subject Line: Thank you so much, [Customer Name]
Hi [Customer Name],
I'm writing today because I'm so grateful for your business. I've been following up on our recent project and am really happy with the results.
I know you were initially hesitant to work with us, but I'm glad you took a chance. We were able to deliver on our promises, and I think you're really going to be happy with the outcome.
I would love to get your feedback on our work. Would you be willing to write a testimonial for us? Your testimonial would be a great way to help other businesses see the value of our services.
If you're interested, you can simply record a video testimonial or send us a text testimonial via this link. It has 3 simple questions and shouldn't take more than 2 minutes
Thank you again for your business. I look forward to hearing from you soon.
Best Regards,
[Your Designation]
Template 8: Short and Sweet Email
Subject Line: A quick question, [Customer Name]
Hi [Customer Name],
I'm writing to ask if you would be willing to leave a testimonial for our company.
Your testimonial would be a great way to help other businesses see the value of our products or services.
You can simply reply to this email with a few sentences about your experience. You can also include any specific details that you think would be helpful to other businesses.
Thank you for your time.
Best,
[Your Designation]
Template 9: The Video Testimonial Request Email
Subject Line: Could you help us, [Customer Name]?
Hi [Customer Name],
We're so glad to have you as a customer. It means a lot to us to see that you're enjoying our service
Would you be willing to record a short video testimonial for us? Your testimonial would be a great way to help other businesses see the value of our products or services.
You can simply record a video on your phone or computer on this link by clicking on "Record a video".
You can talk about your experience with our company, what you liked about it, and how it helped you.
Thank you for your time.
Best,
[Your Designation]
Template 10: The Incentive Email
Subject Line: We're giving away a [gift] if you could help us with this
Hi [Customer Name],
I'm super excited to have you on [your product]'s club as a paying customer
As a thank you for your business, I would like to offer you a free gift. If you would be willing to write a testimonial for us, I'll be happy to send you a [gift].
Your testimonial would help us greatly and also let other business owners know about our service
If you're interested, please reply to this email with a few sentences about your experience working with us. You can also include any specific details that you think would be helpful to other businesses.
Thank you so much for taking the time. Looking forward to hearing from you.
Regards,
[Your Designation]
Template 11: The Social Media Testimonial Request
Subject Line: We could use your help on [Social Platform], [Customer Name]
Hi [Customer Name],
You've been an amazing customer and we're super grateful for your support
I would love it if you would share your experience with us on social media. A simple post or tweet would be great. You can also tag us in your post.
Your social media endorsement would mean so much to us
Please feel free to share the link to your social media post as a reply to this email
Thanks again for the kind gesture.
Cheers,
[Your Designation]
The Social Media Testimonial Request Email Template
Template 12: Straight to the Point Request
Subject: [Customer Name], your help would mean a lot
Hi [Customer Name],
We're writing to you today because we need your help. We're looking for testimonials from our customers to help us spread the word about our products and services.
We realize you've been a happy customer of ours for [time period], and we would be so grateful if you would share your experience with us.
Your testimonial could help us reach more people like you, and it would mean the world to us.
Here are a few questions to help you get started:
- What do you love most about our products or services?
- How have our products or services helped you achieve your goals?
- Would you recommend our products or services to a friend or colleague?
If you're willing to leave a testimonial, please fill out the form. We'll be sure to send you a thank-you gift for your time.
Thank you for your consideration!
Sincerely,
[Your Designation]
Template 13: The Product Feedback Request
Subject: Your feedback matters to us, [Customer Name]!
Hi [Customer Name],
We're so grateful for your business. We know that you have a choice when it comes to [product or service], and we're honored that you've chosen us.
We're always looking for ways to improve our products and services, and your feedback is essential to that process.
Would you be willing to take a few minutes to leave us a testimonial? Your feedback would be greatly appreciated.
Feel free to submit a testimonial on this collection page which would just take 2 minutes
Thank you for your feedback!
Sincerely,
[Your Designation]
Template 14: Product-Focused Request with Reward
Subject: Can you help us make our product even better?
Hi [Customer Name],
We're always working to improve our product and since you're a power user, we would be grateful for your help.
Would you be willing to take a few minutes to answer these 3 simple questions in just a few sentences? Your feedback would be valuable to us.
Here are a few questions to help you get started:
- What do you like most about our products?
- What could we do better?
- What other features would you like to see in our product?
Please feel free to reply to this email and we'll be happy to send you a discount code for 3 months
Thank you for your feedback!
Best,
[Your Designation]
Template 15: The Changemaker
Subject: Your testimonial could help us change lives.
Hi [Customer Name],
Thank you so much for being a fantastic customer. You've been so kind to share your feedback during all our conversations
And now your testimonial could help us change lives.
Would you be willing to share your story with us? Your testimonial could help us inspire others to take action and make a difference in the world.
Here are a few questions to help you get started:
- How has our product helped you achieve your goals?
- What impact has our product had on your life?
- Why would you recommend our product to others?
If you're willing to share your story, please feel free to reply via email with answers to the above-mentioned questions
Thank you for your consideration!
Sincerely,
[Your Designation]
Template 16: The Testimonial Contest
Subject: We're giving away a [gift] to the customer with the best testimonial.
Hi [Customer Name],
We're giving away a [gift] to the customer with the best testimonial.
We're looking for testimonials that are honest, helpful, and inspiring. We want to hear about your experience with our product or service, and how it has helped you.
The winner will be chosen by our team, and the testimonial will be featured on our website and social media.
If you're interested in participating, please visit our website and fill out the form. We'll be accepting submissions until [date].
Thank you for your consideration!
Best,
[Your Designation]
Template 17: The Growth Squad
Subject: We're counting on you to help us grow!
Hi [Customer Name],
We're adding new additions to our product and are happy to inform you that some of them were requested by you.
On another note, we're looking for testimonials from our customers to help us spread the word about our products.
Your testimonial could help us reach more people like you, and it would mean the world to us.
Here are a few questions to help you get started:
- What do you love most about our products?
- How has our product helped you achieve your goals?
- Would you recommend our product to a friend or colleague?
If you're willing to leave a testimonial, please send a testimonial over here. We'll be sure to send you a thank-you gift for your time.
Thank you for your consideration!
Sincerely,
[Your Designation]
P.S. If you're looking for testimonial template examples to use on your websites, you might find this article useful
Conclusion
So we just explored 17 of the best email templates using which you can get amazing testimonials from your customers
Just make sure to keep it concise and provide them the questions to make it easier to submit a testimonial
Try Famewall for free to start collecting testimonials from customers & display them as social proof on your websites without writing any code
