Canva Usage, Revenue & Growth Statistics (in 2024)
Canva is one of the most popular graphic design tool that is used by creators & entrepreneurs worldwide for social media posts, presentations, posters, and much more
Here's the up-to-date statistics on Canva usage for the year 2024
Top Picks:
- There are 180 million users worldwide who use Canva
- There are over 16 million paying subscribers on Canva
- Canva is valued at $40 billion in 2024
- Canva is reported to have generated $2 billion in annual revenue
- Canva has raised a total funding of $589 million over 18 rounds.
- There are 3500 employees in Canva as of 2024
- Canva has over 100+ million photos, templates, graphics, and videos
- There are over 5 million stock photos and graphics on Canva
- Canva was founded in 2012 by Melanie Perkins, Clifford Obrecht, and Cameron Adams
- As of 2024, Melanie Perkins, CEO of Canva has a net worth of $8.8 billion
How many people use Canva?
As of 2024, there are currently 180 million users worldwide on Canva
Canva's userbase has grown 3 times since the 60 million active users mark in 2021
It has seen consistent growth every year where the number of users has actually grown more than double every year
| Year | Number of users(in millions) |
|---|---|
| 2023 | 180 million users |
| 2022 | 100 million users |
| 2021 | 60 million users |
| 2019 | 30 million users |
| 2015 | 4 million users |
| 2014 | 1 million users |
What is the age of Canva Users?
The majority of Canva users are between 25-34. It is almost 30.74% of the entire Canva userbase
Here are the demographics of Canva Users by Age
Ages 18-24: 23.06% of Canva Users
Ages 25-34: 30.74% of Canva Users
Ages 35-44: 20.53% of Canva Users
Ages 45-54: 13.32% of Canva Users
Ages 55-64: 7.85% of Canva Users
Ages 65 and above: 4.50% of Canva Users
How many users does Canva have in the United States?
Canva has about 16.72% of the total users in the United States
Brazil has the second-highest number of users with 9.04% of the total userbase
How many people work for Canva?
Canva has about 3500 employees as of 2024
This has increased from 2500 employees in the past year and 700 before. Canva's product offerings have increased over the years demanding more employees and teams
| Year | Number of Employees |
|---|---|
| 2024 | 3500+ |
| 2023 | 3500 |
| 2022 | 2500 |
| 2021 | 2000+ |
| 2019 | 700 |
| 2018 | 280 |
How much revenue does Canva make?
Canva is reported to have generated $2 billion in annual revenue in 2023
This is almost 2x their revenue of $1 billion in 2021
Canva's revenue has been consistently growing over the years which is a good sign
| Year | Revenue |
|---|---|
| 2023 | $2 billion |
| 2022 | $1.7 billion |
| 2021 | $1 billion |
| 2020 | $500 million |
| 2019 | $291 million |
| 2018 | $86.3 million |
| 2017 | $23.5 million |
How much is Canva valued (Canva Valuation)?
After the latest funding, Canva is currently valued at $40 billion
Canva also raised an undisclosed round in May 2024. But there is also 3 times jump in Canva's valuation from April 2021 to September 2021
How much funding has Canva raised?
Canva has raised a total funding of $589 million over 18 rounds.
Canva raised $8 million in its latest Series F funding round held on 1st May 2024.
And here's the complete data of Canva's funding rounds and the investors who participated in each of the different rounds:
| Date of Funding | Funding Amount & Name of Round | Investors |
|---|---|---|
| May 01, 2024 | $8M (Series F) | Stack Capital Group |
| May 30, 2022 | Undisclosed | Bob Iger |
| Sep 15, 2021 | $200M (Series F) | T. Rowe Price, Franklin Templeton Investments, Sequoia Capital, Bessemer Venture Partners, Blackbird Ventures, Felicis Ventures, Dragoneer, AirTree, Greenoaks |
| Apr 06, 2021 | $71M (Series E) | Dragoneer Investment Group, T. Rowe Price, Blackbird Ventures, Skip Capital |
| Jun 22, 2020 | $60M (Series D) | Blackbird Ventures, Sequoia Capital China, General Catalyst, Felicis Ventures, Bond Capital |
| Oct 16, 2019 | $85M (Series D) | Bond Capital, Blackbird Ventures, Bessemer Venture Partners, Sequoia Capital, General Catalyst |
| May 20, 2019 | $70M (Series D) | General Catalyst, Felicis Ventures, Blackbirdcapital |
| Jan 09, 2018 | $40M (Series C) | Sequoia Capital, Blackbird Ventures, Felicis Ventures |
| Sep 14, 2016 | $15M (Series B) | Blackbird Ventures, Felicis Ventures, 500 Global, Founders Fund, InterWest Partners, Vayner/RSE, Shasta Ventures, Matrix, Square Peg Ventures |
| Oct 09, 2015 | $27.6M (Series A) | Felicis Ventures, Blackbird Ventures, Vayner/RSE, Matrix |
Source: Traxcn
How many designs are created using Canva?
20 billion designs have been created using Canva which is a almost a 7x jump from 3.5 billion designs in 2021
Canva has over 100+ million photos, templates, graphics, and videos in it's online multimedia app which is used by creators worldwide
There are over 5 million stock photos and graphics on Canva
Sources: Statista, Canva Create, Canva 1, SimilarWeb
Conclusion:
Canva has started seeing a surge in its popularity with increase in content creators worldwide. And it is already on track to becoming one of the top image and video editing apps for creating social media posts, presentations, graphics and much more
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