Life Coach Website Examples: 15 Sites Scored on Their Results Page (2026)
You would have seen most coaching websites hide the page that sells.
We checked the 76 sites that Google's top 4 lists of life coach website examples recommend.
Of the 72 that do, only 28 link to a results page from the homepage.
Only 9 of those results pages have a single video testimonial on them.
That matters because the results page is where a referred prospect goes to check one thing. Have you helped someone like them?
So this list of coaching website examples scores 15 sites on their results page, not on their fonts. You'll see each homepage, each results page and the one move worth stealing.
For context, we build Famewall, which gives each coaching program its own testimonial wall.
Here's the TLDR;
- Most coaching websites skip the results page. 44 of the 72 live sites we checked don't link one from their homepage.
- A good results page passes 5 checks. It's in the menu, its stories name a specific change and faces back the words. Some stories are on video, and they're sorted by offer.
- 3 sites score 5/5
- The 2 most common misses are sorting by offer and video. 10 of the 15 sites don't sort their stories, and 7 have no video.
- Every coaching website needs 6 pages. Templates on Squarespace ($25/mo) or Showit ($27/mo) give you the layout, but none of them fill your results page.
- The easiest way to keep it fresh is one collection link per offer, sent when each program ends.
Here's every example with its score and the move to copy.
| Website | Niche | Score | Steal this |
|---|---|---|---|
Coaching With Krista | Grief coaching for widowed moms | 4/5 | Lead with video |
Game Quitters | Gaming addiction coaching | 5/5 | Split stories by who's reading |
Ken Blackman | Relationship coaching | 3/5 | Homepage stories with a See all link |
Tammy Lally | Money coaching | 3/5 | A grid of video up top |
Amy Porterfield | Online business coaching | 5/5 | The client's number first |
Luisa Zhou | Business coaching | 5/5 | Stories grouped by milestone |
Marie Forleo | Life and business coaching | 4/5 | Tag stories by goal |
Gemma Gilbert | Business coaching for coaches | 3/5 | Name, role and result in one line |
Commit Action | Accountability coaching | 4/5 | Challenge, solution, result |
Lynne Levy | Leadership and career coaching | 4/5 | Title stories with the job change |
Re:Health | Health coaching | 2/5 | Headline each story with its result |
Doctor's Crossing | Career coaching for physicians | 3/5 | The specialty under every name |
Ultimate Performance | Personal training | 4/5 | Filters for age, sex and timeframe |
Syatt Fitness | Online fitness coaching | 4/5 | The number in the headline |
Physiqonomics | Online fitness coaching | 3/5 | Case studies written as articles |
What makes a good coaching website?
A good coaching website does 3 jobs.
It tells the right visitor who you help, proves you've helped people like them and makes booking a call easy.
Polished coaching website design is the easy part now.
Every site in this list looks professional, so proof is what separates them.
Homepage proof catches the visitor who's skimming, while a results page catches the one who's deciding.
Here's how often the recommended sites give that second visitor somewhere to go.
That gap is your opening.
A results page with real faces and a few videos already puts you ahead of most coaching sites people recommend.
It also gives you a link to send. It fits in your Instagram bio, your discovery call confirmation and every proposal.
So we scored each example on 5 checks, 1 point each. The scores come from what any visitor could see on 23 Oct 2026.
1. The results page is in the menu
If a prospect can't find it in 2 clicks, it might as well not exist. A link in the main menu or the footer counts.
2. Stories name a specific change
A number, a before and after or a milestone beats "she's amazing". The strongest coaching testimonial examples all say what changed.
3. Faces back the words
Most stories should carry a photo or a video. First names are fine, since coaching is personal and plenty of clients want privacy.
4. Some stories are on video
A video shows a real person saying it in their own voice. Even 2 or 3 video testimonials change how the whole page feels.
5. Stories are sorted by offer
A group program prospect wants to hear from group program clients. Sorting by offer, or by type of client, lets each visitor find people like them.
Here are 12 life coach website examples, scored on their results page
They cover life, relationship, money, business, career and health coaching. Each one shows the homepage first, then the results page we scored.
1. Coaching With Krista - Video stories from widowed moms (4/5)
Krista St-Germain is a Master Certified Life and Grief Coach for widowed moms. She also hosts The Widowed Mom Podcast.
Her headline names exactly who she helps. A free grief stage assessment then matches each visitor to the right program.
Results page score: 4/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✓ · Sorted by offer ✗
Her testimonials page opens with one line about the hundreds of widowed moms she has worked with.
Then it alternates video stories with written ones.
We counted 19 videos on that one page. Only one other results page in our check had more.
Steal this:
Open your results page with a one-line count of who you've helped. Then lead with video.
What's missing:
Krista runs more than one program, but every story sits in one scroll. A widow comparing programs can't filter to the one she's considering.
2. Game Quitters - Stories split for gamers and their parents (5/5)
Game Quitters coaches people who want to quit or cut back on gaming. Its 12-week programs take both individuals and families.
The homepage splits visitors in the first screen. You click a button for gamers or a button for parents.
Results page score: 5/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✓ · Sorted by offer ✓
The reviews page keeps that split. Coaching program stories come first, followed by a section for parents and another for gamers.
Each story pairs a video with 5 or 6 short facts. Andrew's starts at 15 with 6 to 8 hours of gaming a day and ends with an internship in New Zealand.
Steal this:
Split your stories by who's reading. Then list the before and after next to each video as short bullets.
3. Ken Blackman - Homepage stories with a See all link (3/5)
Ken Blackman is a relationship coach for couples.
His homepage shows client stories in more than one spot, and each block ends with a See all link.
Results page score: 3/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✗ · Sorted by offer ✗
His testimonials page is the second item in his menu.
Each story gets a short headline in the client's words, a photo and a name with a job title and a town.
One client describes going from a painful breakup to a partner they now plan to marry.
Steal this:
Put 2 or 3 stories on your homepage, and end each block with a See all link to the full page.
What's missing:
There's no video, and stories from couples and from individuals sit in one list.
4. Tammy Lally - A grid of video stories up top (3/5)
Tammy Lally is a Certified Money Coach.
She starts with how her clients feel about money, then builds the financial plan.
Testimonials is in her menu, and a View All Testimonials button sits further down the homepage.
Results page score: 3/5
In the menu ✓ · A specific change ✗ · Faces ✓ · Video ✓ · Sorted by offer ✗
Her testimonials page opens with a grid of 12 video testimonials.
Written stories follow, each signed with the client's name and business.
Steal this:
Put your videos in a grid at the top, so a visitor can play a few before they scroll.
What's missing:
Most written stories describe a feeling rather than a result. A number or a before and after would make them land harder.
5. Amy Porterfield - The client's number in the first line (5/5)
Amy Porterfield teaches people to build online course businesses. Digital Course Academy is her signature program.
Her homepage leads with free training. Student stories sit in her menu and halfway down the homepage.
Results page score: 5/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✓ · Sorted by offer ✓
Her student stories page is built for one program, Digital Course Academy. It opens with a count of more than 25,000 students.
Almost every quote leads with a number. One student made $17,000 on her first structured launch.
Steal this:
Ask clients for their number first. Then put it in the first line of the quote, next to their photo.
6. Luisa Zhou - Stories grouped by milestone (5/5)
Luisa Zhou coaches people who want to leave their job and build a coaching business. Her program is called Employee to Entrepreneur.
Success Stories sits in her side menu, one tap from any page.
Results page score: 5/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✓ · Sorted by offer ✓
Her results page belongs to that one program. It opens with screenshots of student messages, each win highlighted in yellow and each name blurred.
Further down, 24 video stories are grouped by milestone. Headings like First paying client tell a beginner which stories are for them.
Steal this:
Group your stories by the milestone your prospect wants next. Someone with zero clients wants first client stories, not $10K month stories.
7. Marie Forleo - Stories tagged by goal (4/5)
Marie Forleo runs B-School and courses on copywriting, time and business.
Her menu holds 2 proof pages: Success Stories and a separate page of B-School reviews.
Results page score: 4/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✗ · Sorted by offer ✓
The success stories page tags each story with a goal, like taking a leap or building a business. Many stories name the course that did it.
One student credits The Copy Cure for a $25,000 launch. Another got back 20 hours of focus time with Time Genius.
Steal this:
Tag every story with the goal it answers. Then give your flagship program a reviews page of its own.
What's missing:
There's no video on the page, even though MarieTV sits in her menu.
8. Gemma Gilbert - Name, role and result in one line (3/5)
Gemma Gilbert is a business coach for coaches and service providers who sell group programmes.
Client stories sits in her main menu.
Results page score: 3/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✗ · Sorted by offer ✗
Every entry on her client stories page starts with one line: the client's name, their job and the result.
One tutor's line reports 50 students in her group programme and 7,000 people on her email list.
A short quote follows each line, then a button to read the full story.
Steal this:
Write the first line of each story as name, role and result. Then link to the long version for readers who want it.
What's missing:
There's no video yet, and every story sits in one list.
9. Commit Action - Case studies told as challenge, solution and result (4/5)
Commit Action pairs entrepreneurs with accountability coaches.
Proof starts on the homepage, with press logos and a Trustpilot bar showing 265 reviews.
Results page score: 4/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✓ · Sorted by offer ✗
The success stories page sits under Proof in the menu. It opens with a client review that highlights revenue up 50% and working hours down to 25 a week.
Below that, longer case studies follow a challenge, solution and result format with photos and video.
Steal this:
Write your longer stories as challenge, solution and result. It's a shape a skeptical buyer reads to the end.
What's missing:
Stories aren't sorted by program, so a team buyer reads the same page as a solo founder.
10. Lynne Levy - Every story titled with the career move (4/5)
Lynne Levy coaches experienced tech leaders on their next career move.
Success Stories is the third item in her menu.
Results page score: 4/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✓ · Sorted by offer ✗
Her reviews page says she has coached more than 900 high achievers. Each story has a title that names the career move.
Dan's story goes from lead product manager to director to VP. A checklist under the video lists everything that changed.
Steal this:
Title each story with the before and after job. A product manager scanning the page finds their own next step.
What's missing:
Stories aren't grouped by program, so the page reads as one long scroll.
11. Re:Health - Every story headlined with its result (2/5)
Ruth Etches runs Re:Health, a health coaching practice for brain fog, low mood and gut issues.
It's one of the few health coaching website examples in our check with a dedicated client stories page.
Results page score: 2/5
In the menu ✓ · A specific change ✓ · Faces ✗ · Video ✗ · Sorted by offer ✗
Each story on the client stories page gets a headline in the client's own words. One headline reports symptom scores falling from 144 to 14 in 3 months.
The stories are long and detailed. They name the condition, the plan and what changed.
Steal this:
Turn the best line of each story into its headline. A skimmer reads the headlines and nothing else.
What's missing:
Clients sign with a first name and an initial, with no photos or video. Sorting stories by condition would help each visitor find theirs.
12. Doctor's Crossing - The specialty under every name (3/5)
Heather Fork runs Doctor's Crossing, a career coaching practice for physicians who are rethinking medicine.
Testimonials sits under About in her main menu.
Results page score: 3/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✗ · Sorted by offer ✗
Every story on the testimonials page ends with the doctor's name and specialty.
A family physician describes moving into leadership as a medical director and physician advisor.
Each story also opens with a headline quote, so a doctor skimming the page sees the change first.
Steal this:
If your clients share a profession, show their specialty or level under every name. Visitors look for their own kind first.
What's missing:
There's no video, and the stories aren't grouped by where each doctor ended up.
3 personal trainer website examples with results pages that work
Personal trainers lean on before and after photos. The best sites add the timeframe, the starting point and the story behind each photo, which is what turns fitness testimonials into proof.
13. Ultimate Performance - Results you can filter to people like you (4/5)
Ultimate Performance runs personal training gyms around the world.
Client Results is a top-level item in its menu.
Results page score: 4/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✗ · Sorted by offer ✓
The client results page lets you filter by sex, age and timeframe. Every card shows the number of weeks and an age band.
A 50-year-old can filter straight to people their age. Some cards also link to the client's full story.
Steal this:
Let visitors filter your results to people like them by age, goal or timeframe.
What's missing:
There's no video on the results page itself.
14. Syatt Fitness - Transformations with the number in the headline (4/5)
Jordan Syatt is an online fitness coach who helps people lose fat and get stronger.
Success Stories sits in his main menu.
Results page score: 4/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✓ · Sorted by offer ✗
The success stories page opens with a grid of transformations. Stories further down lead with the result, like 19 pounds gone, and several are on video.
The page answers the only question a fitness buyer has. Does this work for people like me?
Steal this:
Put the number in the headline of each story, then let the photo back it up.
What's missing:
Stories aren't split by program, so membership and coaching results sit together.
15. Physiqonomics - Case studies written like articles (3/5)
Aadam Ali is a fitness coach and writer. Physiqonomics mixes free articles with paid online coaching.
Client Case Studies is in the main menu.
Results page score: 3/5
In the menu ✓ · A specific change ✓ · Faces ✓ · Video ✗ · Sorted by offer ✗
Each case study is a full article with a headline that names the result and the obstacle. One tells how a client lost 40 pounds without skipping vacations.
Each one reads like a blog post, so it's easy to share in a DM or a newsletter.
Steal this:
Write headlines in the shape of how a client got a result without the thing they feared.
What's missing:
There's no video and no way to filter by goal or program.
What pages does a coaching website need?
A coaching website needs 6 pages. Most coaches build 5 of them and skip the one that sells.
| Page | Its job | What to put on it |
|---|---|---|
Homepage | Tell the right visitor they're in the right place | Who you help, the change you create, 2 or 3 short stories and one booking button |
About | Make them trust the person | Your story, your training and why you coach |
One page per offer | Sell one program at a time | Who it's for, what's included, the price and that offer's stories |
Results page | Show you've helped people like them | Every story, sorted by offer, with faces and video, linked from your menu |
Book a call | Turn interest into a conversation | A calendar and 2 or 3 short questions |
Free resource | Stay in touch with people who aren't ready | A quiz, a guide or a class in exchange for an email |
If you're collecting life coach website ideas, start with this list and give each page one job.
Most templates give you a testimonials block with room for 3 quotes. The results page is the one you have to build yourself.
Whatever you build, check each page on your phone before you share the link.
Where can you get a coaching website template?
You don't need a designer to start. Every major builder has life coach website templates, and most cost less than $30 a month.
| Builder | Price | Coaching templates | Best for |
|---|---|---|---|
Squarespace | $25/mo ($19 billed yearly) | Built in, plus paid ones from shops like GoLiveHQ | Clean sites you can run yourself |
Showit | $27/mo ($22 billed yearly) | Paid templates from designers like Elizabeth McCravy and Lovely Impact | A custom, branded look |
Wix | $17/mo, billed yearly | Free coaching and consulting templates | Easy drag-and-drop editing |
Kajabi | $179/mo ($143 billed yearly) | Themes for coaching and course sites | Coaches who also sell courses |
WordPress | Free, plus hosting | 25+ free coaching starter templates from Astra | Full control and plugins |
Framer | $15/mo ($10 billed yearly) | Free and paid templates in its marketplace | Modern sites with motion |
Prices are monthly where the builder offers monthly billing, checked on 23 Oct 2026. Wix only lists yearly prices.
The best website for a coaching business is the one you'll keep updating, so pick the editor you enjoy using.
Kajabi suits coaches who also sell courses, and these Kajabi website examples show how 10 of them set it up.
A template gives you the layout. Your results page still needs stories, and those only come from clients.
How do you build a results page that stays fresh?
A results page goes stale when collecting depends on you remembering to ask. The fix is a small habit that runs every time a client finishes.
Here's how the highest-scoring coaches above do it, in 5 steps.
1. Give each offer its own collection link
Make one link per program, and send it when the program ends. For a group coaching program, that's the last session of each cohort.
A testimonial collection page lets clients write or record a video in the browser, with nothing to install.
2. Ask 3 questions that get a specific change
Skip "Can you write me a testimonial?" and ask about the change instead:
- What was going on before you started?
- What's different now? Give me one example.
- Who would you recommend this program to?
Ask the first question in your coaching intake form too, so the before is already on file.
3. Put a wall on each offer's page
Approve the best stories and embed that program's wall on its sales page. Marie Forleo does a version of this with a reviews page just for B-School.
The embed works on Kajabi, Squarespace and most builders that accept embed code. It updates on its own when you approve a new story.
4. Link one results page from your menu
Every wall also gets a hosted page with all its stories and a call to action. Point a menu item called Results or Client Stories at it.
That page can run on your own domain on any paid plan, like results.yourcoachingsite.com. It's also the client results page you can put in your Instagram bio or a proposal.
Famewall's Standard plan costs $15/month and covers 4 offers, each with its own collection page, wall and domain.
5. Keep results claims honest
Income and weight loss stories need extra care. The FTC's guidance on endorsements says a story with exceptional results implies other clients will get them too.
A line like "results may vary" doesn't fix that. You need proof the result is typical, or a clear note of what clients generally achieve.
If a client wants privacy, use their first name only and ask before you publish anything.
Life coach website FAQs
What should a life coach website include?
Every life coach website needs 6 pages. Build a homepage, an about page, one page per offer, a results page, a booking page and a free resource. The results page is the one most coaches skip. Only 28 of the 72 recommended coaching sites we checked link one from their homepage.
Should testimonials go on the homepage or a separate page?
Both. Put 2 or 3 short stories on the homepage and each offer's stories on its own page. Then link a full results page from your menu for the visitor who's still deciding.
What is the best website builder for coaches?
Squarespace ($25/month) and Showit ($27/month) are common picks for a polished coaching site. Wix is the easiest drag-and-drop option, Kajabi suits coaches who also sell courses and WordPress gives the most control. Any of them can host a results page.
How do you get video testimonials from coaching clients?
Send a link where clients record in the browser, right after a win or at the last session. Show 3 questions on screen while they record. Most testimonial tools for coaches work this way, and the video can go straight onto your results page.
Give every program a results page that keeps growing
Famewall gives each program its own collection link and its own wall. Send the link when a program ends, approve the best stories and they show up on that program's page and on your results page.
