14 Best Testimonial Examples to Build Trust with Customers (in 2024)

It shouldn't come as a surprise that people rely on recommendations from other people to make choices.

In fact, 92% of consumers read reviews and testimonials before purchasing.

However, not all testimonials are created equal. Some will have more impact than others. But how do you know what testimonial to use?

In this article, I will share 14 testimonial examples that will build trust with potential customers.

Video Testimonial Examples

1. Famewall

Famewall is a tool that helps businesses and coaches collect text and video testimonials. David, WellPrept founder and one of our customers, is a doctor passionate about helping patients and fellow doctors.

Why is this a good testimonial? There are at least four reasons:

1. David is a loyal customer. He is not a casual user; he has found value in the product and has used it for over a year
2. Being a doctor and a business owner, David knows how important trust is. His opinion on social proof carries weight.
3. He highlights a feature he really likes, like the testimonial collection page, and mentions using Famewall for different purposes.
4. He sounds genuine. This testimonial feels real and honest, not like a forced sales pitch. His passion makes his recommendation more believable.

Key Takeaway: Ask customers to share how your product or service solved problems or improved their lives. Encourage customers to share different ways they use your product or service.

2. Zoho

This testimonial from Jon Tromans is great for at least four good reasons. He:

1. Gives context: he provides digital marketing training to small and large companies in the UK.
2. Was using HootSuite but switched to Zoho Social because of its ease of use.
3. Shares his favorite features like scheduling and the drag-and-drop calendar.

This testimonial allows Zoho to promote one of its tools to potential customers facing the same issue.

Key Takeaway: If you sell multiple products, contact clients and ask for testimonials for the product they are using.

3. Asana

Asana is one of the most popular project management tools. However, they must constantly show social proof to stay at the top.

For example, Palo Alto Networks, one of their customers, grew immensely. The problem? Growth also creates collaboration issues.

The testimonial video

• Features Ajesh (VP), Tanya (SVP), and Cathy (Senior Director)
• Shares problems like workflows, team communication gaps, project tracking, and tool overload
• Mentions key improvements after using Asana: better productivity with Asana AI, objectives and KPIs tracking, collaboration with 600 marketers

Extra tip: Using a good soundtrack and visuals makes your testimonial videos entertaining.

Key Takeaway: Interview multiple key figures in the same company and make a unique testimonial video. Add a great soundtrack and use visuals explaining your products or services.

4. QuickBooks

QuickBooks is an online accounting tool that helps multiple businesses worldwide.

One of their clients, Groom Guitars, has been around for over five decades. This point alone is a great way to start a testimonial.

George, the founder, is a credible source for discussing the challenges of running a retail business.

For instance, he talked about managing sales tax across various states and reporting on marketing channels.

However, after using QuickBooks's custom fields, it became easier to report on marketing channels.

Key Takeaway: Produce testimonials that target customers with different use cases or business situations, like online and offline businesses.

5. Zapier

Now, if you like 1-minute testimonials, you’ll like this one from Zapier.

Shanna, Chief Operating Officer, says Zapier is at the heart of every tool they use.

Her company had a problem creating detailed tickets. However, thanks to Zapier, she can automate this task by connecting her customer service system to her digital form.

What stands out?

1. First, it’s relatable to viewers who might have similar pain points.
2. Second, Shanna endorses Zapier, saying there is “no downside.” She even encourages viewers to “run don’t walk” to use it.
3. She says, "Even as your systems evolve, there is still room for Zapier to evolve along with what you’re doing.”

In one minute, she discussed relatable problems and reassured future users.

Key Takeaway: Address potential customers' beliefs and focus on the specific benefits the product or service has provided your customers.

Text Testimonial Examples

6. Famewall

Famewall is not just a text/video testimonial collector. It also helps your business import testimonials from sites like G2, Trustpilot, and Product Hunt.

There are different widget formats which include quoted testimonials that are short and positive customer statements about a product or service.

Here are some examples of text testimonials from our wall of love which was built using Famewall itself.

Take a look at this specific text testimonial for our product from Luca, founder of Hivoe, a business that makes it easy to do outreach campaigns on X (formerly Twitter)

Can you find what makes this testimonial stand out?

1. It tells you exactly what the user liked: easy setup and good integration of the React component.
2. It uses words like "game changer" and emojis to show how much they loved it.
3. It shows the user's name, picture, and company. This makes the quote super credible.
4. The testimonial ends with "Keep up the good work!" It’s a nice way to say they're happy and want the product to keep getting better.

Key Takeaway: A good testimonial goes beyond "it's great." Ask the user if you can Include their name, picture (if possible), and company (if relevant). This makes the testimonial more credible.

7. Prelo

Here is a testimonial from Paola Ruiz about Prelo.

Prelo is a startup that connects startups and promotes a sense of community. It’s a networking platform for start-ups where they meet clients, sponsors, and partners.

This is a good testimonial from Paola because it

• is concise and informative
• also passively invites others to action
• has a clear profile of the user, their role, and the industry

Additionally, she is clear about what Prelo helped her achieve and expresses the desire to use the tool more.

Key Takeaway: A testimonial should be specific about the user's benefit from the tool/service and present their profile.

8. Cold DM

This testimonial is from a networking outbound platform, Cold DM.

Aaron Crow explains the benefits of using Cold DM. Such testimonials can be used in signup pages due to their short nature

In this simple testimonial

1. Aaron shares positive feedback that fits in two sentences
2. He also compliments the Cold DM support team. This is a concentration of positivity.

Key Takeaway: A good testimonial can target your team(s) instead of specific products or services. You can use these type of testimonials under your pricing table or signup pages

9. Bonsai

Jacob, CEO of Good Data Studio, presents a testimonial about Bonsai.

It’s a business management platform that allows you to manage projects, clients, and teams in one place.

This short testimonial has everything it needs.

The client is already identified, and if you need to confirm it, you have a link to their business on the testimonial.

Jacob is also specific about how he uses Bonsai and what it helps him achieve. He then expresses satisfaction: Bonsai is exactly what he was looking for.

Finally, he encourages other CEOs to use the tool

Key Takeaway: The testimonial should be encouraging since it can motivate the reader to buy what you offer.

Now, let’s continue with a few more testimonial examples.

10. Inlytics

This website testimonial on Inlytics was written by Feras Ahlou.

Inlytics is an analytics tool for LinkedIn users.

Here is what stands out about this testimonial:

1. It provides enough information about the user
2. It also clearly outlines how the user uses the tool
3. It states what it allows them to achieve.
4. Highlighted the uniqueness of the tool on the market

Key Takeaway: A good testimonial is very specific. Having specific benefits mentioned in it will attract customers seeking such benefits.

11. Vale Tudo

What Vale Tudo did is an impressive feat of 100% honesty in terms of testimonials.

Vale Tudo Training (VTT) is a fitness club with locations across Australia.

In this testimonial, Georgia Norris:

1. Calls Vale the best gym in Sydney.
2. Mentions some activities they do at VTT and what she enjoys.
3. Talks about a personal benefit.
4. Ends with a vivid recommendation.

In a few sentences, they highly endorsed VTT.

Key Takeaway: Testimonials that detail what happens at your business's physical locations improve sales. Ask your customers to share their favorite activities.

Social Media Testimonial Examples

12. Storylane

In this testimonial, Hugh McFall shares his experience using Storylane.

It’s a product demo builder that helps millions of businesses showcase what their product does without the need to jump on a live demo.

Hugh mentioned the advantages of using Storylane and shared the impact Storylane has on their sales team.

In three sentences, they gave every sales team on LinkedIn the desire to try out Storylane’s.

Key Takeaway: A good social media testimonial is straightforward and enticing and speaks with emotions. It can also grab other people's attention as they scroll the feed bringing you inbound leads

13. Mixpanel

Our next social media testimonial example belongs to Fabrizio Rinaldi.

He commends Mixpanel for its great product. Mixpanel is a product analytics platform businesses use to gather, analyze, and understand product data.

In this testimonial, Fabrizio:

1. Expresses a delightful sentiment when using the product
2. Tags the X account of Mixpanel
3. He then contrasts the “before” and “after” of using Mixpanel.

Key takeaway: Social media accounts allow you to get testimonials without requesting them.

14. Hivoe

Mike Heap explicitly gave his testimonial about Hivoe.

As we saw before, Hivoe is an X (Twitter) lead generator. With Hivoe, you can easily reach out to multiple leads on X.

Mike’s testimonial is the type every business wants:

1. He started by tagging Hivoe on X
2. Gave the purpose for which he used Hivoe
3. Gave an advantage of using Hiveo (saving time)
4. Continued by giving a practical example of how Hiveo saved him time
5. Lastly, he congratulated the CEO and encouraged people to invest in the product.

Key takeaway: Including real-life use cases in social media testimonials highlights the product's usability and convinces prospects.

Now that we've seen the examples of testimonials that you can use for inspiration to collect your own testimonials, let's just have a look at the full list of types of testimonials you could think of.

This should help you strategize on how you'd like to collect testimonials

Types of Testimonials You Can Use

There are many types of testimonials, such as:

1. Text testimonials
2. Video testimonials
3. Social media testimonials
4. Case Study Testimonials
5. Peer Reviews
6. Audio Testimonials
7. Customer Interviews Testimonials
8. Blog Post Testimonials

Out of these, I'll only discuss text, video, and social media testimonials as these are the most important in terms of getting website visitors to convert.

I will also show you how to request these testimonials and what tools to use.

1. Text or quoted testimonials:

Text testimonials are short, direct statements from happy customers.

They highlight a specific benefit or result the user got. They are easy to read and work well on websites or social media.

For example, Jannis, founder of Magic Pages and one of our customers, shared a nice testimonial about Famewall, a testimonial collection tool.

This can work for you as an example of a text testimonial to start with.

How to Collect Text Testimonials?

Let’s be honest. Collecting testimonials is difficult because customers don’t have time.

They are busy growing their business, changing their life, or watching a game, and many don’t see the benefits of doing this favor.

One of the best tips is to offer something for free in return, like an additional product or a free service.

However, the most effective tip is to make the testimonial collection simple and use a free testimonial app.

For example, Famewall allows users to create a testimonial collection page. On the page, your customers will have the option to click “Send a Text.”

They can then enter their name, add a picture (optional), and reply to pre-defined testimonial questions.

After sending the testimonial, it will automatically appear on your website testimonial page.

You can use Famewall to collect testimonials from scratch from your customers and display them from plenty of available testimonial widgets

2. Video Testimonials

Here, customers share their experiences in videos. Video testimonials feel more personal and authentic because you see and hear the person.

For example, Ev Chapman shares her story in this video testimonial. She creates online content and builds digital products for clients, like courses, tools, templates, and guides.

However, the biggest problem is collecting clients' testimonials. She used online forms and social media, but they weren’t effective… until she discovered Famewall.

According to Wyzowl, 2 out of 3 people say they’d be more likely to buy after watching a testimonial video.

A Bitable report states that videos helped 49% of marketers engage their audience. Without a doubt, customers prefer video testimonials.

However, there is a common misconception about video testimonials.

Many people think video testimonials must be super fancy, like something you'd see on TV. But that's not true!

The most important thing is that the video feels real.

A simple video shot on your phone can work great, as long as the lighting is good and you can hear the person.

How to Collect Video Testimonials?

Many customers don’t feel comfortable in front of a camera, and others think they need fancy equipment to record a testimonial. The solution is reassuring and encouraging them to use their phone or laptop.

Again, the best way to collect a video testimonial is to use a simple process. Instead of asking them to record a video, add it to YouTube, and send you the link, use a tool like Famewall.

With Famewall, for example, you can create a testimonial collection page and send the link to users. After clicking “Record a Video,” they will start recording the testimonial immediately.

No fancy equipment. They simply need to use their smartphone or laptop.

This will increase your chances of getting video testimonials. Finally, the testimonial will be automatically added to your testimonial page. You can also include both text and video testimonials to increase conversions.

3. Social Media Testimonials

Social media testimonials are comments, posts, or reviews customers share on platforms like Facebook, Twitter, or Instagram.

They're usually brief and informal and show enthusiasm. Why are they important? They are perfect for building social proof and engaging your audience.

For instance, this testimonial from Daniel is a perfect example of a social media testimonial.

How to Collect Social Media Testimonials?

You can also use a testimonial tool like Famewall to collect X (Twitter) testimonials.

You simply need to share your testimonial collection page and ask your customers to click “Share Shoutout on Twitter.”

After clicking the link, they will be redirected to their X account, where they can write a post and tag your business X profile.

What Makes a Good Testimonial?

A good testimonial includes the user's name, picture, and company (if relevant).

It should be specific. Instead of saying, "This product is great!" it shares the specific benefits or results the user experienced.

A good testimonial should also be relatable. People like to hear stories from others like them. So, a good testimonial feels real and honest, like it's coming from a friend.

Here is a good and a bad testimonial example.

Bad testimonial:

“This product is the best thing ever!!!! It's totally amazing and I love it soooooo much!!! It's like, the most incredible thing in the world!!!!”

Though it's heartwarming, it's too vague. It doesn't specify what the product is or what it does. Like a paid actor, the user is overly excited, which feels insincere and unrealistic.

Good testimonial:

“Our marketing team was struggling to keep up with social media demands until we discovered [PRODUCT/SERVICE]. It's incredibly intuitive and saves us hours each week. We've increased our posting frequency by 30% and seen a 15% boost in engagement. In just two months, the tool has more than paid for itself in terms of ROI. It's a must-have for any busy marketing team."

As a business owner, these type of testimonials are absolute gold. This is a good testimonial example because it mentions the tool, increased posting frequency (30%), and increased engagement (15%). It also speaks to marketing teams and encourages them to try it.

Use These Testimonial Examples as a Guide

You don't need to be a wordsmith to win with testimonials.

I've shown you the best of the best, so now it's your turn.

Find authentic voices, share their stories, and watch your audience connect on a new level. And that's the best way to turn website visitors into customers

FAQ

What Is a Testimonial?

A testimonial is a statement or feedback from a customer about your product or services. You can look at it as a review (reviews are testimonials), but sometimes it is more than just a review. In a testimonial, the user speaks positively about what you offer and how it has helped them.

What is a good testimonial?

A good testimonial shares a positive user experience. It highlights how the product or service helped them solve a problem and/or the impact it had on their business.

A good testimonial is usually short and straight to the point; it should make others want to try the experience.

Do you need to write long testimonials?

Ideally, a testimonial should not be long. However, you can write a long testimonial if you present a case study testimonial.

Do you pay for testimonials?

Paid testimonials can damage the credibility of your product or service.

To encourage more users to share reviews, you can offer a free service or product, a discount, or something else valuable in return.

Try Famewall for free & start building social proof by collecting & displaying testimonials on your website with beautiful widgets