10 Best Customer Review Sites for your Business (in 2024)
Did you know that Zoom has 55,450 reviews on G2 and Slack has around 32,858 reviews on G2?
You can imagine the impact a business would have if it had half the number of reviews as they do.
You must be aware of the customer review site I just mentioned - G2.
Customers tend to trust testimonials on G2 more than on your own website as they come from a verified source.
So what’s the point? Collecting reviews on customer review sites like G2 and Trustpilot can become quite important for your business.
In this article, I've put together a list of review sites that will increase customers’ trust in your business
Key Takeaways:
- Customer review sites help businesses build trust and improve conversion rates.
- The top 10 customer review sites include Google Reviews, Trustpilot, Amazon Reviews, Capterra, G2, Product Hunt, Yelp, Angi, Tripadvisor, and Facebook.
- Each review site has its own pros and cons. Businesses should choose the ones that best fit their target audience and industry.
- You can display reviews from these sites on your own website manually or using Famewall.
- Famewall allows businesses to easily import and display reviews from various customer review sites.
10 Best Customer Review Sites
1. Google Reviews
It is estimated that 84.2 billion searches were performed on Google in December 2023.
When we compare that to Bing, the most used search engine after Google, with only 1.3 billion searches, we see why Google is one of the best places to collect reviews of your business.
Almost everyone uses it!
Google Reviews are available on your business profile, integrated into Maps and Search.
Therefore, if someone searches for your business on Google Maps, they will see your business location, ratings, and reviews.
For instance, check out the Google reviews page for the Eiffel Tower in Paris.
People can leave ratings from 1 to 5 stars.
Not just that, though, they can also use images and long text reviews to register their displeasure
Anyone running a business should set up a Google Business Page as soon as possible.
It's easily one of the best customer review sites in the world using which you can collect your customer reviews
Pros:
- Over 90% of global internet searches are done through Google, meaning reviews here are highly visible.
- Google Reviews are often seen as reliable due to Google’s reputation.
- Google Reviews boost search engine rankings.
- Businesses can easily get reviews when they create their Google Business profiles.
Cons:
- There can be challenges with verifying the authenticity of all reviews.
- Handling negative reviews promptly can be tough as they are very public.
2. Trustpilot
Trustpilot is another open review platform where customers can leave reviews for any business. Here's some important data:
- Trustpilot has more than 260 reviews with over 56 million monthly active users,
- More than 1.1 million businesses had been reviewed on Trustpilot by the end of December 2023,
- 62% of its users are in Europe, and 22% are in North America (22%).
So chances are your consumers have already heard of or used Trustpilot. Consider the Trustpilot reviews of CarBrain
This business has a very high rating and 6000+ reviews. You can also sort these reviews by the recency of being posted
Did you know that you can display Trustpilot reviews on your website?
With a testimonial tool like Famewall, you simply need to create and embed a testimonial widget like in the screenshot below.
Check out our guide on how to add Trustpilot reviews to a website for step-by-step instructions.
Pros:
- Trusted by millions of users globally.
- Offers verification of reviewers to make sure that feedback is authentic.
- Reviews on Trustpilot can help improve search engine rankings.
Cons:
- Possibility of fake reviews despite verification processes.
- Trustpilot is the most expensive platform to collect reviews as a business owner
3. G2
As a business owner, you’ve likely seen their logo on thousands of websites. Let me give you some interesting numbers.
- More than 90 million people use G2 every year.
- Some of its users are employees at all of the Fortune 500 companies.
- Customers left 500,000 reviews in 2023.
- There are over 160,000 products and services from 130,000 vendors.
Isn’t it impressive? If you’re an online business, you need to use G2.
It is one of the largest and most popular review sites.
Some popular brands you probably know (like HubSpot or ActiveCampaign.) use G2 to collect thousands of testimonials.
You can also see brands like Asana collect video testimonials.
Pros:
- G2 has a massive user community.
- G2 implements verification processes to ensure review authenticity.
- It’s suitable for online business categories like sales, marketing, and project management.
Cons:
- Like other review platforms, G2 can be susceptible to biased reviews, either positive or negative.
- G2 can get quite expensive when you want to analyze how buyers are engaging with the reviews
4. Amazon Reviews
Currently, the world of e-commerce is dominated by one big giant, Amazon. As an e-commerce site, Amazon houses millions of sellers (over 9.7 million).
Reviews are essential for Amazon so that their over 310 million active users can be sure of the quality of products they are ordering.
Amazon ensures high quality in its reviews by only allowing users who make “Verified Purchases” to post reviews
Customers can also upload images to show the products or the results after using the product.
In this situation, if a product has expired, is faulty, or is badly packaged, the buyer can complain by uploading proof.
Unlike some other review sites, customers can go into as much detail as they want in Amazon reviews. You’ll find some of the longest product reviews in Amazon.
Now a question may arise, “I run an e-commerce business, and I want to display Amazon reviews on my site. Is it possible?”
Yes, it’s possible to display Amazon reviews on your site using a tool like Famewall. Our complete Amazon and Famewall guide explains how to do it in four steps.
Pros:
- Amazon is one of the largest online retailers, giving products and reviews significant exposure.
- Customers often leave detailed reviews, including photos and videos.
- Many consumers trust Amazon reviews when making purchasing decisions.
Cons:
- There is a risk of fake reviews and AI-generated reviews despite Amazon’s efforts to mitigate them.
- Reviews can sometimes be biased due to incentivized reviews.
5. Tripadvisor
Tripadvisor is the number one travel review site in the world.
If you're a business owner and you run a hotel, a restaurant, an attraction, or an airline company, or rent your car, you’ll love these numbers.
- 17.4 million Tripadvisor members wrote 30.2 million reviews in 2023.
- 51.86% of reviews originated from Europe and 25.25% from North America.
- A human moderator manually reviewed 2.3 million reviews to decide if they should be posted to the site.
- Moderators identified 1.3 million reviews as fake and removed them.
Here’s a review of the Eiffel Tower on TripAdvisor.
You can find more information here in the Tripadvisor page, including ticket prices, specific suggestions, and recommendations.
Users on TripAdvisor can also leave ratings and text reviews.
If you have a high Tripadvisor rating, travelers all around the world are more likely to visit your business. You will then boost your potential revenue.
Pros:
- Covers a wide range of travel-related services.
- Used by millions of travelers worldwide.
- Reviews often include photos and detailed experiences.
Cons:
- Negative reviews can quickly collapse a business.
- It is a challenge to ensure all reviews are genuine.
6. Capterra
Let’s have a look at another customer review site.
Capterra is a platform dedicated to reviewing business software and services.
Users can find information on many software categories and services, read user reviews, and compare features to select the best option for their needs.
As of 2024, over 10745 companies worldwide are using Capterra for online review management. And guess what, you can also add these Capterra reviews to your site.
The image below shows some popular companies that collect reviews on Capterra.
Apart from showing ratings and reviews, consumers can also compare tools and popular alternatives to make a purchasing decision using Capterra.
Pros:
- Focuses on business software and technology.
- Trusted reviews from verified users.
- Detailed comparisons of similar software.
Cons:
- Primarily for business software.
- You wouldn't be able to share the collected reviews easily
7. Product Hunt
Product Hunt is a great platform for discovering new products, mostly in the tech and startup space.
They have over 6 million monthly users who can rate, review, and upvote the products that they like.
Apart from simply leaving reviews, users can actually leave comments and interact in the comments section of a product.
They can ask questions directly to the makers of the product and get more information.
Pros:
- Product Hunt is a great platform to list new and innovative products.
- Ideal for tech products and startups.
- Product Hunt can help connect you with like-minded individuals, investors, and potential partners.
- These like-minded individuals can tell you what they like or dislike about your product.
Cons:
- Not suitable for all types of businesses.
- High competition for visibility on the platform.
- Active social media presence would be required for successful launches
8. Yelp
According to Statista, in 2023, Yelp had 60.28 million monthly mobile web visitors and over 36 million monthly desktop visitors.
Yelp is known for hosting reviews of local businesses such as restaurants, dentists, beauty salons, doctors, and more.
So if you own a small & medium business, you have nothing to worry about, you can still collect reviews.
Like most review sites, customers can leave a star rating on Yelp along with text reviews.
However, what sets Yelp apart is that customers can also ask the community questions about the business.
The business can also answer customer questions and, in some cases, help them book a reservation - all through Yelp.
So, clients not only get to leave a review, but they know the best time to visit, the best place to sit, and even the person who provides the best service!
Pros:
- Excellent for local businesses looking to attract nearby customers.
- Businesses can respond to reviews and interact with customers.
- Yelp is a trusted platform with millions of users.
Cons:
- Negative reviews can significantly impact a business.
- No easy ways to share the testimonials in your marketing campaigns
Recommended reading:How to Add Yelp Reviews to Website?
9. Angi (Formerly Angie’s List)
Angi is one of the best customer review sites for home services like plumbing, electrical, roofing, and cleaning.
It links customers to these service providers and provides detailed reviews and ratings.
You have to create a profile and patronize the services of a business before you can leave a review on Angi.
This minimizes the number of fake reviews on the site.
As a result, you can trust the feedback you get from Angi.
Pros:
- Focuses on providing relevant reviews for home services.
- Reviews are often verified and authentic.
Cons:
- Not useful for businesses outside the home services industry.
10. Facebook
Last, but not the least, among our best customer review sites is Facebook.
Facebook is a social media that I wouldn’t need to introduce to business owners or marketers.
It’s a great space for business as there are active users already using it as a social media platform! Facebook Recommendations is a feature integrated into Facebook business pages.
Reviews are primarily focused on personal experiences and recommendations, often influenced by the reviewer's social connections.
Here is an example from Solar Energy World.
With Facebook, you not only get the attention of people seeking business and products but also grab the attention of millions of other users using the platform just for recreational purposes.
Pros:
- More than 2 billion people use Facebook daily.
- People use Facebook to read news, entertain themselves, interact with others, and search for business opportunities.
- 200 million businesses use Meta apps.
- With detailed targeting options, Facebook is a powerful tool for businesses to reach their desired audience.
Cons:
- Negative reviews will always appear on your Facebook page, and customers can see them.
How to Add Reviews from Customer Review Sites to Your Website
Let’s face it! Potential customers will likely visit your site first, read testimonials, and (if necessary) check G2 for more reviews.
So the best chance to convert leads into customers is to display reviews directly on your website.
But how do you do that?
There are two main ways:
- You can do it manually by adding thousands of testimonials (get tired and eventually stop doing it) or
- You can use a testimonial software that can import and display reviews on your site.
Since you’re a business owner or marketer, it's much more productive and time-saving to choose the second method.
In this case, you can use a testimonial tool like Famewall. Let’s see how.
1. First, create your Famewall account. It’s free.
2. Click “Create Wall.”
3. Give your wall a name and click “Create Wall.”
4. Click “Add Testimonial.”
4. You can choose to display reviews from customer review sites like Google Reviews, Amazon, Yelp, Capterra, or G2. You can import a LinkedIn recommendation or a review from X (Twitter).
For this tutorial, I will import testimonials from Truspilot.
5. Go to your company's Trustpilot page and copy its URL.
Your Trustpilot URL includes your business name. I will use Trustpilot (the company) for this tutorial.
6. Paste the URL in Famewall and click “Get Trustpilot Reviews.”
7. Famewall will fetch the reviews. This usually takes a few seconds.
Once done, you will see a list of testimonials. Click “Add to Wall” to add a testimonial to the wall we created in Step 2.
You’ll see a list of the selected reviews.
8. Go to “Testimonial Widget” and click “Publish Widget.”
9. Click “Get Embed.”
10. Click “Copy Embed Code.” You can now paste this code to your website.
Here are guides to help you embed reviews based on your CMS:
And that’s how easily you can add testimonials from customer review sites to your own website.
Benefits of Using Customer Review Sites
Customer review sites are ideal platforms for you as a business to claim or maintain your position in your industry. You should use these sites for the following reasons:
1. Assert Credibility and Build Trust
If you want people to trust your business, you should have public proof that it exists.
The simple fact that you’re bold enough to enlist your business on such a platform gives you credibility.
Moreover, having positive reviews about your business will only increase the public’s trust in your capacity to deliver.
According to this data, 92% of customers read online reviews before buying a product.
So you wouldn't have to limit your growth by not using customer review sites.
2. Improve Your Conversion Rate
Having traffic on your website doesn’t always translate into clients. You need to convince these visitors with your offer.
People make choices based on others’ opinions.
Take Avery Smith, a data science course creator, for example.
He uses Famewall to gather and display testimonials from his students and improve his business's social proof.
Before Famewall, collecting and managing testimonials was a challenge. Now, Avery easily integrates testimonials on his website and uses them for both sales and student engagement.
This is one way of using a case study/testimonial to show the "Before" and "After" transformation of a client which would increase customer conversion
3. Serves As a Feedback Engine
Customer feedback is key to innovation and improvements.
When customers give you honest reviews, they talk about the best and the worst of what you offer.
It is important to have a platform to receive this feedback, as it will help you increase your strengths as you improve your weaknesses.
In the end, you will set your business up for massive improvement and innovation which would ultimately benefit customers and drive more revenue.
Use Customer Review Sites to Improve Your Business
Google Reviews, G2, and Tripadvisor are among the best customer review sites, and they are suitable for any website, including service providers, product-selling businesses, software companies, and more.
You would definitely want your website on one of them to promote yourself.
But don’t forget that the best place to brag is on your own website. Use Famewall to display the best reviews and convince visitors to choose you.
FAQ
What is a customer review site?
A customer review site is an online platform where customers share their feedback about businesses or products.
Is there a difference between customer review sites and product review sites?
Yes, customer review sites provide feedback on businesses as a whole, such as restaurants or stores, while product review sites concentrate on specific items like electronics or clothing.
Does Famewall collect customer reviews?
Famewall isn't a review aggregator but more like a platform that helps you collect & share testimonials.
However, you can use Famewall to collect reviews and testimonials from your customers and display them on your own website or share them across social media/emails in a variety of formats.
Is a review the same as a testimonial?
Not exactly, there is a difference between a review and a testimonial.
Reviews typically offer concise opinions on specific product or service features, while testimonials provide more detailed, personal accounts of how a product or service positively impacted someone's life.
Try Famewall for free & start building social proof by collecting & displaying testimonials on your website with beautiful widgets
