Testimonial and Online Review Statistics for 2024
Testimonials and online reviews have become an integral part of consumers' decision-making process. That has forced businesses to give importance to online reviews as well
Here are the most important statistics which you need to know about online reviews and testimonials
Testimonial & Online Reviews Stats for 2024 (Top Picks)
- 92% of consumers read online reviews and testimonials when considering a purchase
- Research shows that 54% of people indicated that they would leave a positive review for a family-owned business
- A business with 10 or more reviews gets an increase of 15-20% in search traffic
- A significant 69% of consumers feel positive about using a business with positive reviews
- 46% of consumers trust online reviews just as they trust friends' & family's recommendations
- If the business turned a negative experience into a positive one then 79% of people are “likely” or “highly likely” to leave a positive online review
- 76% of B2B Buyers find product and service review websites as trustworthy
- 21% of B2B buyers say that finding good customer references is the roadblock to making SaaS purchasing decisions
- Almost 56% of B2B software buyers consider how much users like the product
- Social networking sites like Linkedin, Facebook, Twitter are used as initial information sources by 22% of buyers
How many people use online reviews?
A staggering 92% of consumers have said that they prefer reading online reviews and testimonials when considering a purchase
This remarkable statistic highlights the impact online reviews have on consumer behavior and underscores the importance of businesses having to actively manage their online reputation.
How many users leave reviews?
According to a consumer report study, 95% of consumers have left an online review or would at least consider leaving one for businesses
This stems from customers' altruism where they'd be happy to leave a review if they had a positive experience with the business. In most cases customers are likely to leave a review if they find it worthwhile and the business requests for it
Do online reviews increase sales & website traffic?
When a business earns 10 or more reviews, it results in a 15-20% increase in search traffic
69% of consumers would feel positive about using a business with reviews describing a positive experience. In fact, a high star rating would make 58% of people feel positive about choosing a local business.
How many consumers rely on online reviews?
46% of consumers rely on online reviews as much as they trust personal recommendations from friends and family.
Though this is a decrease from the previous year by 3%, it still indicates that almost half of consumers prefer to rely on online reviews before making a purchase.
How much percentage of consumers research online before buying?
98% of consumers use the internet to find information about a business before deciding to buy anything. In fact, about 21% of consumers use the internet to find information about a local business every day
What percentage of online reviews are real?
According to a study by BrightLocal, 42% of consumers are confident that they've seen fake reviews in 2022. This is an increase by 5% from the previous year 2021 which was at 37% while it was at a whopping 67% in 2020
Do consumers think of the business owners when submitting online reviews?
54% of people indicated that they would leave a positive review for a family-owned business
Does a response from the company change the consumer's mind who gave a negative review?
79% of people are “likely” or “highly likely” to leave a positive online review if the business turned a negative experience into a positive experience.
How do B2B buyers use online reviews?
76% of B2B Buyers find product and service review websites as trustworthy
In fact, an even more interesting fact is that 21% of B2B buyers say that finding good customer references is the roadblock to making SaaS purchasing decisions
A staggering half of B2B buyers value customer reviews and testimonials because according to research, 56% of B2B software buyers consider how much users like the product
Does social media testimonials play a role in consumers' purchasing decision?
Social networking sites like LinkedIn, Facebook, and Twitter are used as initial information sources by 22% of buyers
It's easier to understand this trend with the rise in monthly & daily active users on platforms like X (formerly Twitter)
Sources: BrightLocal, BigCommerce, G2
Conclusion
Online reviews and testimonials have become inevitable part of influencing customer's buying journey.
As more and more companies are on the rise, consumers will start to rely more on online reviews as much as they trust their friends and family, encouraging companies to employ methods to collect reviews without bias and use them in the marketing campaigns
For more such related content, have a look at these pages:
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