Why Do Advertisers use Testimonials for Marketing?
When it comes to advertising, it is important to have a strategy that will get the attention of potential customers and lead to conversions.
One of the most important elements of an effective advertising campaign is the use of customer testimonials.
Testimonials allow advertisers to get the word out about their products and services from customers who have already experienced it and this is a worthy attention grabber
What are Testimonials?
Testimonials are customers' positive experiences or statements about a product or service.
These can be in written formats or as videos and are used to convince potential customers that a product or service is worth the purchase.
Why do Advertisers use Testimonials for Marketing?
Testimonials are a powerful tool for advertisers to use in their marketing campaigns.
People have a short attention span when it comes to seeing advertisements on social media. The only way they'd pay attention is when they could connect with the advertisement. Otherwise, they'd just scroll past it
This is the biggest reason why advertisers use testimonials in advertisements as it helps potential readers to relate with existing customers
Testimonials provide social proof that a product or service works, and they can help to build trust in a brand. It is one of the best ways to show a glimpse of the customer’s experience with the product or service.
As a result, it helps businesses build brand awareness, provide a personal touch, and create a sense of credibility.
The Benefits of Using Testimonials for Advertising
There are a lot of benefits when it comes to using testimonials to promote products or services. Here are some:
- They highlight the features and benefits of a product or service
- Show customer satisfaction to a potential reader
- Provide a glimpse of other customers' experiences
- They help target specific customer demographics
- Create a sense of urgency to engage with the advertisement
How Testimonials Help to Boost Ad Conversions
Testimonials boost ad conversions by providing social proof
Getting sales is the final objective for a business when it comes to running Ad campaigns
A website visitor who's never heard of a product/service will get interested in the testimonial presented to them. This would help to build trust in a brand and make potential customers more likely to engage with the product which would eventually convert into a sale.
This way a person who's never heard of a website would end up becoming a customer for a business.
In fact, all these benefits seem to be evident in these 20 testimonial advertising examples that convince customers to click
How Testimonials Help to Build Brand Awareness and Trust
Testimonials build brand awareness by providing potential customers with real-world examples of how a product or service can work for them. This in turn gets them interested in a product/service which is very much the crux of Brand Awareness
They build trust in a brand by showcasing customer satisfaction and providing an honest review of a product or service which increases conversions and creates a loyal customer base as at some point, they'd be happy to give a testimonial as well.
How to Incorporate Testimonials Into Your Advertising Campaigns?
Incorporating testimonials into your advertising campaigns is an excellent to boost conversions and build trust in your brand, just like we discussed before.
Testimonials can be used in a variety of ways and in a variety of mediums, such as print ads, television commercials, social media advertisements, banner ads and even on search engines.
Each platform has a different medium and hence creativity needs to be used to include the testimonial in the advertisement.
A testimonial used for a video ad on a platform like Youtube would involve showing the a customer explaining their experience with a product/service while a Facebook Ad campaign would have pictures of happy customers with testimonials on quotes
It is important to make sure that you are using high-quality testimonials that are relevant to your product or service.
Tips for Collecting Testimonials
When collecting testimonials, it is important to make sure that they are relevant to your product or service and that they are from real customers. So fine-tune your 'testimonial ask' messages accordingly
It is also important to make sure that the testimonials are honest and that they reflect the customer's true feelings about the product or service
Finally, make sure that the testimonials are easy to read and understand.
You can use Famewall to collect testimonials from your customers by customizing the message you'd like to present to your customer to ask for a testimonial
Here's a sample Testimonial Collection Page from Famewall which has a testimonial collection form
This article walks you through the entire process of collecting testimonials from scratch
Best Practices for Collecting Reviews and Testimonials
When collecting reviews and testimonials, it is important to make sure that they are relevant to your product or service and that they are from real customers.
It is also important to make sure that you are making the fullest use of social proof by collecting reviews and testimonials from a variety of sources, such as social media, your website, and email.
Additionally, make sure that you are providing incentives for customers to leave reviews and testimonials, such as discounts or free products.
Make use of Famewall to easily collect testimonials and share them on your advertisement campaigns
Advertisers use testimonials for marketing because they are a powerful tool for boosting conversions, building brand awareness and trust, and targeting specific customer demographics.
Testimonials are used to create a sense of urgency and to showcase customer satisfaction.
It is important to make sure that you are collecting high-quality testimonials from real customers and that you are providing incentives for customers to leave reviews and testimonials.
Using testimonials in your advertising campaigns can be a great way to boost conversions and build trust in your brand. So, if you are looking for a way to improve your advertising campaigns, then make sure to incorporate testimonials into your strategy!
Hope you've got an idea for the question, "Why do advertisers use testimonials?" :)
Try Famewall for free to start collecting testimonials from customers and share them on walls of love & on your website without writing any code!