10 Amazing Testimonial Video Examples that will get you customers

As a business owner, you rely on the good word of customers to get more customers

When a customer is truly satisfied by your product/service, they're very likely to recommend it to others.

And one of the best ways to recommend you is through video testimonials.

In fact, 71% of customers bought a product after watching a video testimonial.

But what makes a good video testimonial? In this article, I will share 10 amazing testimonial video examples.

You can use them as inspiration to collect the best video testimonials from customers.

Key Takeaway:

• A good video testimonial should be genuine, concise, relatable, and results-oriented and should have a call to action.
• Famewall is a tool that helps course creators, agencies, and more collect video testimonials.

10 Amazing Testimonial Video Examples

1. Famewall

To start having a look at testimonial video examples, let’s see the Wall of Love from Famewall.

Famewall is a testimonial collection & management software that helps you collect text, video, and social media testimonials for your company and share them effortlessly to increase sales.

The best way to know more about Famewall would be to see a video testimonial from Max Haining, founder of 100DaysOfNoCode.

Why Is This Video Testimonial Good?

• The video is only 1-min long and goes straight to the point.
• Max mentions a big problem his business had: There was no place to collect social proof and share it after it was collected.
• He introduces the solution: Famewall.
• Max also lists some key platforms Famewall integrates with, like X, Product Hunt, and Linkedin. 
• He concludes by recommending Famewall to people who need to collect testimonials.

Why I Like this Testimonial?

People often think they need to spend thousands of dollars to make good video testimonials.

But this video has all the ingredients of a good testimonial: It’s genuine, concise, and relatable. Max shared a specific problem and guided viewers on what to do next.

2. ClickUp

Next on our list of testimonial video examples is ClickUp.

I’m pretty sure you’ve seen a ClickUp ad somewhere on YouTube. Their logo and ads are pretty much everywhere, on the homepage and in YouTube videos.

But if you’ve never heard about it, just know that it’s a project management tool.

Let’s see what Pressed Juice had to say about ClickUp.

Why is This Video Testimonial Good?

• ClickUp brought together teams that traditionally wouldn't use project management software.
• Pressed Juice tripled their productivity using ClickUp.
• ClickUp helped Pressed Juice innovate and grow its online sales from 2% to over 65% post-pandemic

Why I Like this Testimonial?

Well, it would be very strange not to like this testimonial video example.

I mean, the speakers mention important facts all the time, like increasing sales from 2% to 65%.

As customers, we have an affinity toward percentages. If I still have doubts, this percentage growth will convince me to convert into a customer.

I also like the fact that ClickUp included five scenes where the interviewees used ClickUp. This is an important step that talks with skeptical leads.

3. Oscar

Would a health insurance company need video testimonials, too?

Yes, and the people at Oscar believe so too. In fact, they dedicated a whole website page to testimonial videos.

Here is one video from Jamie, General Manager at Insa, a Korean BBQ restaurant.

Why is This Video Testimonial Good?

• Jamie explains her work environment and explains the role of Oscar in it
• She then explains what makes Oscar different from the other health insurance in the industry
• She then mentions how Oscar helped her to make it more attractive for employees to work in her company

Why I Like this Testimonial?

The first thing that made me watch the full testimonial was Jamie.

She was very expressive, used gestures, and moved to different places in the restaurant. Her tone was very friendly & as a first-time viewer, I felt as if she was talking directly to me.

4. Zoho

It’s estimated that Zoho had 80 million active customers in 2022.

Zoho is an all-in-one business software has 80+ products, including Zoho CRM, Forms, Sign, Campaigns, and more.

Speaking of Campaigns, Tal Moore and Shaquille had something to share in this testimonial video example.

Why is This Video Testimonial Good?

• Tal Moore highlights the success of the website, mentioning that it had reached 100,000 page views during exam periods.
• She credits Zoho Campaigns with helping her reach 11,000 teachers and achieve a 50% open rate on her newsletters.
• She mentions a few Zoho Campaign features, like seeing how to improve a campaign.
• Shaquille, on the other hand, emphasizes their commitment. They want to provide technology to students in South Africa.

Why I Like this Testimonial?

I like the fact it combines the perspectives of two different people from the same company: Tal Moore and Shaquille.

It also shows the collaborative effort between different departments in the company.

I have seen many testimonials feature two or more people from the same department. Usually, they show how the product helps one specific department.

However, this testimonial shows the impact on many divisions. 

5. Zoom

Now, let’s look at Zoom, the most popular video conferencing tool.

Even Zoom has video testimonials to impress skeptical website visitors and convince them that it is better than the competition.

For example, this testimonial video example shows all the goodwill Zoom has built for Capital One. The company’s Director of Unified Communications is the one telling the story.

Why is This Video Testimonial Good?

• A high-ranking executive is the person giving the testimonial.
• Fred works for communications, so he is the most qualified to give a testimonial about a communication tool.
• He highlighted specific solutions Zoom provided and the benefits.
• The clips of colleagues enjoying Zoom add weight to the testimonial.

Why I Like this Testimonial?

The most impressive feature of this testimonial is the authority of the person giving the testimonial.

When doing a video testimonial, choose the most qualified person to feature in it. The higher their authority, the better the conversion.

6. Slack

65 million: that’s the number of Slack monthly active users. That’s an insane number and every business owner’s dream.

Slack is an online communication tool, like WhatsApp, but for businesses.

Reviews are certainly one reason why Slack has been such a massive success. Take this testimonial video from Mike, Drew, and more.

Why is This Video Testimonial Good?

• The video mentions the company’s challenges, like losing customers faster than the competition.
• Multiple people comment on the video, and each gives a different benefit they get from using Slack.
• The video shows the app’s features.
• Slack helped the company by improving communication and interactions with customers.

Why I Like this Testimonial?

I like the fact Slack went above and beyond to shoot this video.

They filmed a DIRECTV’s car, the streets, the app, and the technician. A good video testimonial is lively and changes clips all the time.

7. SmartSites

Let’s see a few more video testimonial examples.

SmartSites is one of the world’s leading marketing companies.

They do SEO, web design, PPC, social media, and more.

Here's a video testimonial from Andres and Jackie, owners of Jackie London who have something to say about the company.

Why is This Video Testimonial Good?

• Andres mentions misconceptions he had before trying out SmartSites.
• He visibly speaks with emotions and emphasizes how much SmartSites has been helpful.
• In this video, Andres mentions how affordable SmartSites is and how they are completely satisfied with the service.

Why I Like this Testimonial?

Though very simple, the testimonial video is powerful enough to clear doubts, a potential customer might have.

Andres addressed some misconceptions clients may have, which can easily convince a possible client and make them take action.

Use testimonials to dissipate misconceptions about your product or services.

8. ForeseeHome

Next, we have ForeseeHome, an easy and short eye test (and eye test device).

Patients on the Age-related Macular Degeneration program take it daily.

The program has a website that showcases its various services and products. It also has video testimonials, like Susan’s. 

Why is This Video Testimonial Good?

• The patient introduces themselves with a touching story that anyone can connect to.
• Interviewing the doctor gives more credibility to the program.
• In the end, the client's emotional conclusion is enough to make anyone believe the program's impact.

Why I Like this Testimonial?

Seeing the doctor, a trusted individual, in the video testimonial adds authority to the testimonial.

But they didn’t simply interview the specialist; some clips showed him helping the patient.

Those clips, without a doubt, are one of the best ways to boost credibility and conversions.

9. Wyzowl

Wyzowl is next among our testimonial video examples.

It’s a company that makes animated videos for businesses. It started operating in 2011 and has since handcrafted over 4000 videos for clients.

The online testimonial video example below is from Hiring Hub’s C.E.O.

Why is This Video Testimonial Good?

• The video is very well-shot and attractive.
• The client could point out specific aspects they needed help with and how Wyzowl was the ideal solution.
• They mentioned that Wyzowl had an even better idea than they did for the video
• The client gave a strong recommendation for Wyzowl.

Why I Like this Testimonial?

It mentions experiences that blew Wyzol’s clients' minds.

This goes a long way to showing that your business is overachieving in the right way.

10. Patriot

Patriot is another business with an amazing testimonial video example.

The payroll software has featured a testimonial page on its website to convince visitors of its efficacy.

Imagine running a small business but paying high prices for payroll services.

You can do it yourself using the right tools and at a lower cost. That is basically what Dan, a Landscape business owner, had to say about Patriot in this video review.

Why It Stands Out?

• First of all, the video is very simple and short, but it’s effective
• Dan most likely recorded with a mobile device or webcam, yet the output was excellent
• He employs two part-time employees and uses Patriot to pay them each week.

Why I Like this Testimonial?

Dan didn’t want to lie and honestly says he uses the basic version of Patriot.

But this version is enough to pay his employees. That’s a strong statement. It’s like saying, “Patriot is so good that even the basic version is incredible.”

Why Should You Use Video Testimonials on Your Website?

Video testimonials have many advantages for your business and also a few more advantages over text testimonials. But let’s mention three of them.

1. Video testimonials build trust and credibility

A picture is worth a thousand words, which means it’s often easier to show something in a picture than to describe it with words. It's even better if it's a collection of pictures (video)

Take the video testimonial examples in this article. Instead of a short text block, we saw

• Company leaders take the time to talk and be recorded.
• Real people describing their problems in depth and explain how a product saved them time and money, and
• Companies allow businesses to come to their office and shoot videos,

Each video was carefully collected to increase credibility. So if you want to increase trust further, it's best to focus on the right testimonial questions and collect effective testimonial videos

2. Video testimonials increase conversions

92% of customers read online reviews and testimonials to decide on a purchase.

What does this mean for you? Customers make decisions after checking your websites. They’d look for more reasons to trust you before spending their money.

In fact, 2 out of 3 customers will likely buy your product after watching a video testimonial.

A great video testimonial can surely make a difference and convince a visitor.

3. Video testimonials are more convincing than text testimonials

In general, reviews are a great way to prove to anyone that your business is worth the cost.

But video testimonials take things up a notch. According to Covideo, viewers retain 95% of a video’s message (compared to 10% if reading it in text).

We talk more about this in our guide comparing text and video testimonials.

Now that you know how important videos are, how should you collect a video testimonial?

How Do You Request For A Testimonial Video?

It’s difficult to collect testimonials. Usually, a busy client doesn’t have the time to write one, and they will certainly be reluctant to record a video testimonial.

So, to request a video testimonial, you will need to write a convincing message to the client, most likely in exchange for something.

Here are 17 email templates for asking for testimonials from clients.

Finally, the customer has to download a video recording tool, record the video, add it to YouTube, share the link, and only then can you add it to your website.

But do you think the customer will follow this tedious process?

Certainly not.

So is there something you can do to increase your chances of getting a video testimonial? Use a tool like Famewall.

It helps businesses create a testimonial collection page to collect video testimonials.

This is how it works.

1. Create your free Famewall account and click “Create Wall.”

2. Give your wall a name.

3. Click “Collection Page.” You can edit it by using your logo, colors, branding, and text.

The collection page will have three main buttons: one for customers to send a text testimonial, one for a video testimonial, and the last one if you like you can also enable an option for an X (Twitter) shoutout.

It's up to you to decide what testimonial you want the customer to give or what suits them. For this tutorial, we will invite them to send you a video testimonial.

You can also customize the Thank You pop-up, set up a custom domain, and optimize your testimonial collection page with a custom meta title.

4. Once satisfied with the changes, click “Save Edit Changes.”

5. Preview your collection page by clicking “View Collection Page.”

You can access and play with a similar collection page here.

6. You can now share this link with your customers or embed it on your website. Click the link next to “Collection Page URL” to copy it or “Get Embed” to add it to your site.

And there you go! You just collected your first video testimonial using Famewall. The next step is to display it on your site.

For step-by-step instructions, check out our complete guide on adding testimonials to your website.

Use These Testimonial Video Examples for Your Business

We've had a look at some of the best testimonial video examples.

During my research, I noticed that recording a good testimonial video doesn’t need to be expensive.

The most important thing is that it needs to be genuine (not scripted), clear and concise (3 minutes max), and relatable.

The customer should share specific results and guide viewers on what to do next.

Use these principles as a guide, and let your video testimonials convert more customers.

FAQ on Testimonial Video examples

What is a testimonial Video?

A testimonial video is a video recorded by a client.

In this video, the client gives positive (or negative) feedback about a product or service and highlights how the business helped them overcome a problem or achieve a goal.

Do third-party sites offer video testimonials?

Third-party sites that collect reviews don’t usually have an option to collect video testimonials. But you can use a product like Famewall to collect testimonial videos and even import existing videos.

Do you pay customers for video testimonials?

No, you shouldn’t pay customers for video testimonials. However, you can give them something in return, like a discount or free service.

What equipment do you need for a video testimonial?

To record a video testimonial, you need a smartphone, tablet, or computer with a working webcam. You don’t need fancy equipment.

Try Famewall for free & start building social proof by collecting & displaying testimonials on your website with beautiful widgets