The 8 Best Social Proof Tools in 2024 (and How to Choose the Right One)

You might have heard the word social proof used in a business context.

According to Wikipedia, social proof is a situation where a person tends to look to others to decide how to behave.

When it comes to business, potential customers will want to check what others think about the product they are on the verge of purchasing.

That's why customers look at reviews and testimonials as the first point of reference.

After all, it's a well known statistic that 92% of customers check online reviews to make a purchase decision.

That's why our own product Famewall, a social proof tool also uses social proof to increase trust and credibility with customers.

Famewall uses a mix of customer testimonials and company logos to build trust which implies that customers that entrepreneurs & companies using the product are already happy with their purchase

Asana, another SaaS company, uses key numbers like the number of Fortune 500 customers, paying users & active users as social proof on their landing page.

Now that we've realized its importance, let's have a look at the social proof tools you can use for your business to increase conversions.

Best Social Proof Tools Compared

8 Best Social Proof Tools

1. Famewall

Famewall comes at the top of this list as the best social proof tool on the market.

I say this not only because I'm the founder of the product but for the sole reason that I built this tool as an affordable alternative in the market after trying out 15+ social proof tools

Agencies, entrepreneurs, creators, freelancers, and businesses of all sizes use Famewall to collect and display social proof on their website, social media and marketing pages.

With Famewall you can collect text testimonials directly from customers, capture social media posts into testimonials testimonials, and get video testimonials from customers recorded in minutes.

For example, here's a testimonial from Ev Chapman that is social proof collected through Famewall.

The video that you see below is created from the testimonial with an attractive design & waveforms in order to capture customer's attention when shared on social media

Key Features

Collection Pages:

Collect testimonials and reviews from anywhere on the web with no limits on the number of responses you can get.

A Collection Page is a standalone page where a customer leaves a testimonial or review.

Getting unlimited responses from customers is a major differentiator as several tools out there charge based on the number of responses customers submit

Customizable Testimonial Widgets:

You can create amazing testimonial widgets that are lightweight and load fast on your website giving your customers a native experience when they see social proof

Choose from a variety of testimonial widgets that can be fully customized to suit the style of your brand

Testimonial Wall of Fame Pages:

Create magnificent testimonial walls which is a standalone page with all your testimonials in one place.

It has links to your website in the navigation menu along with custom call to action in the region above the fold

This page can be fully customized to stay true to your brand and can be shared with your customers in meeting links, emails and even in your social media bio

Customer Review Sites:

Famewall allows you to collect testimonials and reviews from the review sites across the internet like Google, Facebook, G2, Trustpilot, Capterra, and Amazon.

Manual Testimonial Entries:

If a customer sends you a testimonial via email or chat, you can add the text, picture or video to your wall directly without missing out on even the smallest social proof

Brand Pages:

Brand Pages are standalone links where you can simultaneously display your products or services and social proofs. 

When people visit your website, they immediately get the social proof they need to be convinced to buy your products and services.

Import Social Proof from Social Media:

You can aggregate testimonials from social media platforms like Instagram, X(formerly Twitter), Facebook, LinkedIn, WhatsApp, and Telegram.

All you have to do is simply paste the link to the specific post/message and it gets imported in a minute into your dashboard.

Social Proof Avatars:

Social Proof Avatars are tiny images of customers that you can flex on your landing page.

With Famewall you can add social proof avatars to your home, testimonial, or any other page of significant importance.

Customer Support via Chat & Email:

Best of all, Famewall offers the most hands-on support from the tools in this list whereas the other tools limit themselves to supporting only via email in 2-3 business days

We take feedback very seriously at Famewall we try to get back on support queries as soon as possible on all days

Automation:

With Famewall, you don’t need to bother about a social proof tool messing with your workflow. 

You can easily integrate it into your existing workflows with Zapier or custom webhooks integrations that send data to your platforms.

Analytics:

With Famewall, you also get to see how people are interacting with your widgets and collection pages.

This helps you fine-tune your testimonial campaigns

Best For

• SaaS, Small businesses, startups, and large companies that can use social proof to increase revenue for their business.
• Agencies, course creators, freelancers, and solopreneurs that need social proof to show the value of their products & services to customers.

Pricing

• Free Plan: $0/month
• Standard: $9.99/month
• Professional: $24.99/month
• Business: $79.99/month

2. Trustmary

Trustmary is a social proof tool designed to help businesses collect reviews directly and from platforms like Google, Facebook, G2, and Yelp.

It gets the second spot on the list as it automates the review & feedback collection process.

This tool also allows you to showcase these reviews on your website using customizable widgets, which could be from Tripadvisor, Booking.com, Capterra, or Airbnb.

Key Features

Customizable Review Widgets:

You can customize and use the review widgets to match your website perfectly.

Most of the widgets in their platform provide a clean and professional experience.

Automated Review Collection:

With Trustmary you can gather customer feedback using ready-made forms much like Famewall.

Some options allow you to automate the campaign by sending the request to emails

CRM Integration:

Trustmary's CRM integration works well if you would like to generate leads from the testimonial campaign.

You can import customer emails from your CRM into Trustmary and collect reviews from customers

Lead Generation Forms and NPS:

Apart from review collection, you can also make use of use pop-ups, forms, and net promoter score surveys in Trustmary

Best for

• Small businesses that want to collect and showcase social proof and for SaaS companies that would like to make use of lead forms and net promoter score surveys

Pricing

• Solo: Free
• Starter: $16/month
• Business: $49/month
• Scale: $107/month

3. ReviewTrackers

ReviewTrackers is another social proof tool that helps you request customer reviews and aggregate reviews from top platforms like Yelp, Google, Tripadvisor, and Facebook.

ReviewTrackers also provides real-time alerts for new reviews and compares review performance with competitors.

Key Features

Reputation Management:

With this feature, you can manage reviews from the top review directories like Google Business, TripAdvisor etc.

It also generates a Reputation Scorecard to see your strengths and areas for improvement from a product perspective.

Local SEO:

This is one of the key features of ReviewTrackers.

You can manage reviews and local listings like Google Business reviews on a single platform.

Competitor Analysis:

With this feature, you can see how other businesses in your industry are faring compared to your own

With ReviewTracker's competitive analysis feature, you can find out the most mentioned keywords between 2 brands so that you can improve your own product

Customer Experience Analytics:

This helps you find out what people mention the most in your reviews and assign a frequency count for words.

You can then turn that insight into action and improve your services for better social proof.

App Store Monitoring:

If you have an app on the App Store, you can monitor reviews from the App Store with ReviewTrackers.

And add them by setting up alerts

Best For

• Small Businesses that have to manage reviews in a variety of places like Google Business reviews and other review sites.

Pricing

• Data Only: Contact sales
• Essential: Contact sales
• Custom: Contact sales

4. Trustpilot

Trustpilot is a platform popularly known as a review website that allows consumers and businesses to sign up separately in order to post a review.

Banks, car dealers, pet stores, restaurants, HR businesses, marketing businesses, and more use it to collect reviews from their customer.

It displays the company info, number of reviews, stars, and more since, it has more than 260 million reviews and over 56 million monthly active users.

Thanks to the integration with Famewall, you can display these reviews on your website directly for free.

Key Features

Collect Reviews:

As we've seen before, you can collect reviews using Trustpilot.

But the biggest limitation is that the reviews are only limited to Trustpilot and you can't display reviews from elsewhere.

This is a problem because Trustpilot charges a lot for just displaying the collected reviews

Manage Reviews:

Trustpilot gives you advanced tools to manage customer reviews and testimonials.

You get to organize profile pages & respond to reviews as a business owner.

You can also flag and report reviews to safeguard your brand's image but it's in Trustpilot's control to decide whether they can take down the review or not

Analyze Reviews:

With review spotlight and review insights, you can understand what people have said about your business and how you can use these testimonials to grow.

Showcase Reviews:

Trustpilot allows you to export reviews to your website through widgets.

This feature is only available in the paid plans though.

Best For

• Established businesses & enterprises that want to use a trusted platform to collect and display reviews.

Pricing

• Plus: $259/month
• Premium: $629/month
• Advanced: $1,059/month
• Enterprise: Custom pricing, contact sales

5. Yotpo

Yotpo, a popular eCommerce platform, collects and displays customer reviews and ratings to build trust and social proof.

Businesses also use it to create loyalty programs and referrals.

It's got interesting features that allow you to customize your review requests through multiple channels, like SMS.

Customers can attach photos and videos to their reviews which would add to your social proof.

Key Features

SMS:

The SMS feature works well if you have an eCommerce brand as you can directly reach out to them.

Works great for user-generated content campaigns

Loyalty & Referrals:

You can also extend rewards to customers which would give them loyalty benefits.

There's also an option to send out referral bonuses to your customers apart from collecting reviews

Reviews & UGC:

You can request reviews and display them along with other customer content on your webpage or social media.

This works really well in eCommerce where UGC content can boost your website conversions

Best For

• Ecommerce businesses that are looking for effective ways to increase conversion on their websites and checkout.

Pricing

• Starter: $79/month for 500 orders
• Pro: $169/month for 500 orders
• Premium: Contact sales for 500 orders

6. Wisernotify

Wisernotify is a social proof notification tool that displays real-time notifications of recent sales, signups, or other customer activity on your website.

The goal is to create a sense of urgency and FOMO (fear of missing out).

Like the other good social proof software, it can also collect reviews from platforms like Google and Capterra, analyze your activity, and make you strategically display these reviews on your website.

Like Famewall, it can easily integrate with platforms like Shopify, WordPress, Wix, ClickFunnels, and Thinkific.

Key Features

Review Notifications Automation:

Automate review notifications on your website which show up when customers purchase your product by directly integrating your payment provider with the platform

You can also embed reviews with the help of their review widgets.

Conversion Rate Optimization:

This set of features helps you focus on increasing the website conversion rate which is done through testing multiple variants of landing copy, design and reports

Live Visitors:

You can make use of this feature to display the number of your site's visitors live to prove that thousands of customers trust your business.

Best For

• Ecommerce businesses & creators that want to use social proof to improve conversion rate and show popup notifications.

Pricing

• Basic: $48/year
• Starter: $128/year
• Standard: $208/month
• Premium: $320/month
• Agency Standard: $680/month

7. Repuso

Next on our list of the best social proof tools is Repuso.

Repuso monitors your social media channels to find reviews left by your customers.

You can select your favorite reviews from your Repuso dashboard and showcase them on your company site.

With this simple process, you can improve and maintain your brand reputation and conversions.

Key Features

Collect Testimonials:

You can collect testimonials from multiple websites, including Google, Facebook, Twitter, Instagram, and TripAdvisor.

Organize and Display Testimonials:

Organize testimonials on web pages and customize them to your satisfaction

With the widgets available, you can select one that suits your brand and display them on your website

Automate Email and SMS review requests:

Easily request reviews and testimonials via emails and SMS

Best For

• Businesses that want a very simple solution to showcase social proof on their website.

Pricing

• Single: $3/month
• Basic: $9/month
• Enhanced: $19/month
• Agency: $23/month

8. TrustPulse

TrustPulse is a social proof and FOMO (fear of missing out) marketing tool that helps businesses increase website conversions and sales.

Its main feature is to instantly display recent customer activities such as purchases or sign-ups, like “James just purchased this product.”

Its analytical feature lets you measure conversion goals and see what pages deliver the highest conversions.

Key Features

Real-Time Event Tracking:

With this feature you can track what is happening on your website: purchases, demo registration newsletter signups, reviews, and more.

“On Fire” Notifications:

You can display the number of people who took a specific action, like purchasing a product.

You can leverage this to your advantage to create the fear of missing out (FOMO).

Actionable Analytics:

You get to see the real-time stats of how people are interacting with your notifications

Best For

• Small, medium, and large businesses that want to increase targeted conversions for their products.

Pricing

• Basic: $5/month
• Plus: $10/month
• Pro: $19/month
• Growth: $39/month

Why Do You Need Social Proof?

Social proof tools help you gather and display social proof (testimonials, reviews, feedback, etc).

But why exactly would you need social proof? 

Here are four key reasons.

1. Increase Trust

Nowadays, consumers are more careful than ever because of the rise in scams.

They see many promises made by companies that never come to fruition and end up hurting them. Here are some examples of fake promises:

• This new proven method allows you to start a new business online and make $1,000,000.
• This training will teach you how to get your first 1000 YouTube subscribers.
• Do not start a blog until you watch this!

Moreover, as humans, we don't usually want to be the first to try something new.

We wait for others to try and succeed or fail, just like you prefer waiting for a friend to taste a new dish before you do.

This is where social proof comes in. It helps you clear your future customers’ doubts.

In a way you let your current customers' satisfaction with your product do the talking and increase conversions.

For example, people usually doubt the quality of outsourced content. By showing testimonials, Rank Lyx can build trust in why clients should choose them

Many people still need to be convinced about using AI in marketing and content creation.

After all, Google penalized many sites that created blog posts with AI.

Jasper AI displays social proof to show the positive impact of AI on many reputable businesses.

While these could vary on a case-by-case basis, Jasper still manages to convince potential customers on the fence or those who use another AI tool

Get Fit Athletic Club also showcases social proof on its website to convince people to join their club

At Famewall, being a social proof tool ourselves, we showcase social proof on almost every page, like the -- Homepage

— Testimonial page

— Pricing page

We also display video testimonials, as they are one of the best social proofs you could use in a marketing campaign.

For example, this testimonial video is social proof from Dr. David Canes which has convinced a lot of our customers.

Text, video, and social media testimonials have helped increase customers’ trust in Famewall.

2. Improve Conversion Rates

Social proof like testimonials and reviews are powerful enough to convince normal website visitors to become a customers.

Research by Medill Spiegel Research Center found that a product with five reviews is 270% more likely to sell than a product with no reviews.

That is why Thinx, an underwear brand, displays reviews on every product page.

The brand also has a dedicated page for reviews on their website.

Online reviews are crucial for customers since 58% of those interacting with reviews are likelier to convert and buy 3% more per order (AOV).

Ahrefs, for example, capitalizes on social proof all over their home page.

They also go beyond reviews by displaying recent user activity and brands that use them.

Social proof tools can significantly help if you want to improve your brand reputation.

They can also positively impact your business revenue (if it’s stagnating) by positioning your business better.

Using its excellent reputation, NBKC Bank improved its customer satisfaction and overall business to win multiple awards.

Kevin Yuann, Chief Business Officer at NerdWallet, the company that awarded NBKC the “Best Mortgage Lender Overall” prize, said,

“Consumers can trust that they’re getting one of the top products on the market to help meet their financial needs.”

A good brand reputation also encourages your current customers to promote your product.

When asked about what she had observed after using Famewall, Ev Chapman said,

“I have people who reach out to me from time to time and ask me about what I’m using for testimonials - because they’ve heard me talk about it or because they’ve seen it on my website.”

4. Gain Competitive Advantage

You must do something different to stay on your game, keep the competition at bay, or take the edge on them.

For example, Nutrisense uses suitable social proof to stay afloat in the health and fitness industry.

It also keeps up with the times by using influencers on social media, as seen in the amazing reviews they get.

How to Choose a Social Proof Tool?

Here are four key points to consider when choosing a social proof tool:

1. Examine the features
2. Check if the tool is easy to use
3. Assess cost and ROI
4. Review the customer support

1. Examine the Features

The features of social proof tools are the most critical aspects.

Ask yourself:

What type of social proof do I want to collect?

• Reviews?
• Testimonials?
• Recommendations?
• Endorsements?
• Video testimonials?
• Social media shoutouts?

Once you know your answer, look for the tool that best meets your needs.

Here is a question: Among the social proof tools mentioned in this article, which helps you collect and showcase text, social media, and video testimonials?

The best tool that fits this criteria is Famewall.

With Famewall, you can collect social proof from the best customer review sites, such as G2, Trustpilot, Capterra, Google, Amazon, and Yelp.

You can then display these reviews wherever you want. We even display them on our login page.

With the “Brand Page” feature, you can showcase your product and the social proof together for a maximized effect.

With “Social Proof Avatars,” you can add small images of brands or influential personalities that endorse your business.

We even showcase micro social proof using customer avatars on Famewall’s home page too.

2. Check if the Tool is Easy to Use

The social proof tool should be easy to use. The user interface should be simple and show all your social proofs in one place.

As a founder, I can try to explain my product.

Take Famewall's dashboard.

The left panel shows fundamental features like “Testimonial Walls,” “Testimonial Organizer,” and “Automation.”

The collection pages are straightforward and neat, and the customer doesn’t need to guess what to do. You can even add instructions to guide them.

The Famewall extension lets you gather reviews directly from a different site or page with just a few mouse clicks.

3. Assess Cost and ROI

My research has shown that most social proof tools cost between $10 and $650.

For instance, Yotpo's base price is $79/month, while Famewall offers a free plan and paid plans starting at $9.99/month (if paid yearly) or just $11.99/month if paid monthly.

Return On Investment is also crucial for your business. It should outweigh the cost.

You need to consider the customer acquisition cost (CAC) as well.

Wikipedia defines CAC as “the cost of winning a customer to purchase a product or service.”

A great social proof tool will reduce the customer acquisition cost while increasing the return on investment.

The cost shouldn't rise as you scale the number of customers as some tools tend to charge based on the number of widget views etc.

4. Review the Customer Support

Every business needs impeccable customer service. After all, no SaaS tool is perfect.

Choose a social proof tool that offers good customer support so that you don't have to worry about getting delayed resolutions about problems

At Famewall, we obsess on customer support and hence have the chat option for support

Use The Best Social Proof Tool

We’ve had a brief look at all the available social proof tools, and hope you've found the best social proof tools that you could use.

We've discovered each tool's features, pricing, and who it is best for.

Finally, we've learned why social proof is necessary and how to choose the best tool.

Collect text, social media, and video testimonials and display them on your website. They are the best social proof to drive more sales.

Try Famewall for free to start collecting testimonials from customers with a simple link & display them as social proof on your websites without writing any code