SaaS Startup Testimonials: Increase Revenue For Your Business

Goutham Jay
Goutham Jay

Founder - Famewall

Jul 26, 2023
SaaS Startup Testimonials: Increase Revenue For Your Business
SaaS Startup Testimonials: Increase Revenue For Your Business

As a software-as-a-service (SaaS) startup, it's absolutely necessary to build trust with potential customers so that you can win high-value customers.

And one of the most effective ways to do that is through testimonials. Testimonials allow you to showcase your product's benefits through the words of satisfied customers.

This also gives you an edge over your competition

In this article, we'll dive into the importance of SaaS testimonials and give you an overview of how to get them for your startup.

Why SaaS Testimonials Matter?

When it comes to SaaS, customers want to be sure that they're investing in a reliable product since it's a long-term commitment and they'd be locking in with a specific solution.

With so many SaaS options available, it's easy for them to look elsewhere if they're not convinced. That's where SaaS testimonials come in to the rescue.

Testimonials provide social proof that your product is worth the purchase. They offer an unbiased perspective on the value of your product, which can be more effective than your own marketing messages.

After all, customers are more likely to trust the opinions of their peers than they are to trust a sales pitch. It's also backed by data, in fact, according to Demand Gen Report, 97% of customers cite testimonials & peer recommendations as the most reliable type of content

When customers see that others have had positive experiences with your product, they'll be more likely to give it a try themselves.

How to Get SaaS Testimonials?

Now that you understand the importance of SaaS testimonials, let's dive into how to get them for your startup.

  • Step 1: Identify Your Ideal Customer

Before you can start collecting testimonials for your SaaS, you need to identify who your ideal customer is. Knowing your ideal customer will help you understand who you should be targeting for sending your testimonial requests.

Start by creating a buyer persona. This is a representation of your ideal customer, based on research and data. Your buyer persona should include details such as age, gender, job title, and pain points.

Once you have your buyer persona, you can start targeting customers who fit that profile for your testimonial requests.

For instance, for a Software-as-a-service business helping course creators sell online, the ideal customer persona could be a course creator having a prominent social media presence

  • Step 2: Reach Out to Happy Customers

The easiest way to get SaaS testimonials is to reach out to your happiest customers. These are the customers who have had a positive experience with your product and are likely to be willing to provide a testimonial.

Start by sending an email to these customers, asking if they would be willing to provide a testimonial. Be sure to explain why you're asking for the testimonial and how it would be used.

You may also want to offer an incentive, such as a discount or a 1-month off on the paid plan, for providing a testimonial.

  • Step 3: Make It Easy for Customers to Provide Testimonials

When asking for SaaS testimonials, it's important to make the process as easy as possible for customers. The easier it is, the more likely they are to provide one.

Consider using a testimonial SaaS like Famewall which you can use to collect testimonials using a custom testimonial collection page.

Testimonial Collection page from a Testimonial SaaS - Famewall

Famewall allows you to create a custom form with a question guide and makes it easy for customers to submit testimonials for your SaaS. You can also display your SaaS testimonials on your website or social media channels using the testimonial widget or image feature.

In case you're looking to collect a video testimonial for your SaaS, here's the detailed guide

  • Step 4: Ask the Right Questions

When collecting SaaS testimonials, it's important to ask the right questions. The questions you ask should prompt customers to provide specific information about their experience with your product.

Here are some questions you may want to ask your customers:

  • What problem were you trying to solve when you started using our product?
  • How has our product helped you solve that problem?
  • What was your existing solution & why did you want to switch?
  • What specific features of our product do you find most valuable?
  • Would you recommend our product to others? If so, why?
  • Could you share the results you achieved with our product?
  • Step 5: Display Your Testimonials

Once you've collected your testimonials, it's important to display them in a prominent location. This could be on your website, social media channels, or in your marketing materials.

Famewall is a testimonial SaaS that allows you to embed testimonials on your website using a widget, making it easy for potential customers to see social proof of your product's value.

When displaying your testimonials, be sure to include the customer's name and photo (with their permission) for added credibility. You may also want to highlight specific quotes or statistics that showcase the benefits of your product.

Here's an example widget used by Famewall's SaaS customer on their website

SaaS customer of Famewall using a Testimonial Widget

  • Bonus: Follow Up with Customers

After collecting testimonials, be sure to follow up with customers and thank them for taking their time. You may also want to ask if they would be willing to provide additional feedback or participate in a case study.

By building a relationship with your customers and showing them that their feedback is valued, you'll not only increase the likelihood of future testimonials but also improve customer satisfaction for your business as customers will feel valued.


SaaS testimonials are a great way to build trust and credibility with potential customers. By collecting testimonials from your happiest customers and displaying them in a prominent location, you'll be able to showcase the value of your product and increase the likelihood of conversions.

Remember to identify your ideal customer, make it easy for customers to provide testimonials, ask the right questions, and display your testimonials prominently. And don't forget to follow up with customers and show them that their feedback is valued.

With these tips and a testimonial SaaS like Famewall, you'll be on your way to building a strong foundation of social proof and driving the success of your SaaS startup.

You can try out Famewall for free and start collecting text, video testimonials from your customers and manage them all in one place by categorizing them.

In fact, with Famewall you can import testimonials from multiple sources like Twitter, Facebook, Linkedin, Google Business, G2, Capterra, Text testimonials and many more platforms all in one single place

You can build your social proof in style without friction!