3 Best Marketing Tools for Small Businesses

On average, small businesses aim to spend 2% to 5% of their total revenue on marketing.

For instance, a small business with an annual revenue of $200,000 might spend between $4,000 and $10,000 on marketing yearly.

This allocation includes purchasing marketing tools for social media advertising, content marketing, email marketing, etc.

But as a small business owner, you'd wonder what marketing software you should use.

In this article, I will share three of the best marketing tools for small businesses.

We will look at their key features, use cases, and pricing plans.

3 Best Marketing Tools for Small Businesses

1. Famewall - Best For Text and Video Testimonials

Famewall is on our list of the best marketing tools for small businesses.

It is a tool that helps small businesses collect text and video testimonials through a collection page & use them in their marketing campaign.

Using the collection page, you can collect the customer's name, photo, review, rating, work title, company, and more.

And thanks to advanced customization, you can edit, trim and generate summaries using AI for video testimonials.

Moreover, Famewall lets you showcase these text, video, and social media reviews through a branded "Wall of Fame" page. 

I want to come back to the collection page feature I mentioned earlier.

Let me show you how small and large businesses use it to gather testimonials that convert leads into paying customers.

After creating your free Famewall account, go to the “Collection Page.” 

The branding setting lets you upload your business logo and set the buttons’ colors.

Depending on your offering, add questions to help customers share key information, such as product quality and their experience using the product.

We want you to succeed by increasing your chances of getting customer feedback.

So we created a section where you can add videos to convince people to share their customer experience. 

Next, let’s add separate questions for video testimonials, such as:

• Introduce yourself and let us know what you're working on.
• How did you start using our product?
• What did you like the most about our product?

Your clients may follow these questions when recording the video by themselves. 

You can then request customers to enter their email addresses, work titles, and ratings as they submit the review.

Finally, customize the Thank-You message to thank them for sharing their experience. Then, click ‘Publish Collection Page.’

And there you have it! You just created your testimonial collection page.

Now, let's have a look at how you can showcase the testimonial you collected using this page.

Key Features

1. Wall of Fame Page

A Wall of Fame (aka Wall of a Love) is a dedicated page that displays your text, video, and social media testimonials.

You can see ours to see what it looks like.

If a Collection Page is a collector, the Wall of Fame is the displayer.

And here's exactly how you can create a Wall of Fame page:

Click “Wall of Fame Page” from the left menu.

Famewall will ask you to choose your preferred page design: simple, grid, grid with gradient, and dark gradient.

I will go with the ‘Grid with Gradient’ design.

The next setting is about branding. I changed the gradient color to purple and added a dark mode.

I like this design, but we can still improve it.

Let’s change the widget type to rounded with a plain color.

This is much better. But let me share two more ways to customization.

The first one lets you customize the testimonial cards (widgets).

Let’s hide dates, shorten long texts, and use a smaller text size.

The second approach lets you add a call to action to your testimonial page.

Turns out you can sell your product/offering with this convincing call to action.

Finally, publish your page after customizing it to your heart's content.

Copy and place the link wherever you want be it newsletters, social media etc.

We've for instance shared ours on the landing page header.

2. Testimonial Widget 

A testimonial widget is a compact version of a Wall of Fame page that you can integrate with your website.

You create it and embed it on your website pages, such as landing page or pricing.

After going to Testimonial Widget, customize it by adding your preferred background color and setting the layout.

The widget type lets you choose the appearance, whether it's with borders, rounded corners, or shadow. 

Once satisfied with your customizations, click the “Publish Widget” button.

You can embed the widget and continue to edit it however you'd like and it would automatically show up on your website without any further setup.

Copy the embed code and place it on your website page.

Best For

• Famewall is best for small businesses that want to collect and display text and video testimonials on their websites. 

Pricing

• Free Plan: $0/month
• Standard: $11.99/month
• Professional: $29.99/month

2. Canva – Best for Marketing Materials

Canva is a graphic design platform that helps small businesses create marketing materials such as flyers, social media posts, ebooks, and presentations.

Thanks to its content calendar, teams can collaborate and schedule posts by choosing dates and publication channels.

But Canva has more to offer, such as its AI Dream Lab, which generates graphics, and mockups

Moreover, the platform integrates with other business tools, including Slack, Google Drive, HubSpot, and Asana.

Branding consistency can pay off in a big way for small businesses.

It helps people recognize your brand when they see it on social media or in blog posts.

Using Brand Kit, you can keep this consistency by storing and using your logos, brand colors, and fonts in Canva.

Start by going to Brand Kit and clicking the “add new” button. 

Now, give the brand kit a name. 

After creating the kit, add your logo and guidelines.

As soon as you add the logo, Canva detects the colors and uses them as your brand colors.

Also, the font section allows you to add your font styles, sizes, and guidelines. 

Additionally, insert photos, graphics, icons, or brand voice. Your designers may use these elements to craft branded designs. 

Canva will display created kits in Brand Kits. 

Let me share more interesting Canva features.

Key Features

1. Templates Collection 

Canva’s template library is a design suite with social media, education, and marketing templates.

For instance, I found: 

• Instagram posts
• Facebook ads
• Pinterest pins
• Tiktok Videos 

Select your preferred template and edit it with the drag-and-drop editor.

2. AI Dream Lab

Dream Lab is an AI feature that creates marketing materials based on a prompt.

For instance, it created more than ten design samples after following my instructions.

Finally, Canva gave me the option to edit the generated design further. 

Best For

• Canva is best for small businesses that want a great design tool with thousands of marketing material templates.

Pricing

• Free Plan: $0/month
• Pro: $15/month
• Teams: $10/month/person

3. Semrush - Best for SEO and Social Media

Semrush is another tool that deserves to be on our list of the best marketing tools for small businesses.

Businesses use their keyword research feature to find relevant keywords with search volume, traffic potential, and ranking difficulty.

The Traffic Analytics tool, on the other hand, indicates competitors’ monthly traffic and high-performing pages.

Moreover, Semrush Social allows you to create, schedule, publish, and analyze marketing content on many channels.

Lastly, the AI Writing Assistant helps marketers generate blog post ideas, outlines, and content to rank higher on SERPs.

You need to use the terms potential customers can use to find your business.

Instead of guessing these terms, you can make use of Semrush’s keyword research tool to find accurate search volume and intent.

For example, I researched the keywords “Best online stores for clothes” for an online shop.  

69% means it's difficult to rank for this keyword.

However, it has a global search volume of 2.2k. The search intent is commercial, which means the searcher is looking to buy the product.

When I clicked on Keyword Ideas, I found more potential keywords to target. For instance, I could write about clothes for men and women. 

As a final point, I used the keyword magic tool to discover additional topics.  

Key Features

1. Content Marketing

Small businesses use the content marketing feature to research, write, publish, and track content.

Take one of its features, SEO Content Template, for example.

After entering your keyword, it will recommend 10 competitors’ posts to inspire your writing.

It will also recommend basic SEO tips, such as using your keyword in your H1, meta description, and text.

2. Competitor Analysis

Let's review one more Semrush feature.

Thanks to Competitor Analysis, SMBs can analyze their competitors’ website traffic, as well as keyword and backlink gaps.

For instance, I used the Traffic Analysis tool to analyze Amazon, Aliexpress, and Kikuu. 

Semrush showed total visits, average visit duration, pages/visit, and bounce rate. 

It even generated a full report and traffic channels. For instance, I noticed that Amazon had 750 million visits coming from organic searches.

Best For

• Semrush is ideal for small businesses that want to do keyword research, technical SEO, and competitor analysis.

Pricing

• Pro: $139.95/month
• Guru: $249.95/month
• Business: $499.95/month

Choose the Best Marketing Tools for Small Businesses 

I just shared three of the best marketing tools for small businesses. We discussed their key features and saw how to use them to grow your small business.

We saw how to use Famewall to collect and showcase reviews, Canva to create marketing materials, and Semrush to grow your website traffic.

Each tool solves problems that limit small businesses' growth. Now is your turn to test them and use them to help your business succeed!

Try Famewall for free to start collecting video testimonials from customers with a simple link & display them as social proof on your websites without writing any code