Increase chances of getting video testimonials from customers
While testimonials build a reputation for your business, video testimonials are the gold mine for your business as 1 video testimonial = 10 text testimonials.
People trust your business more as there's a real person behind the camera who's describing how you helped them and that's the reason why it's important to get a good video testimonial
But before this, let's clear a few things up.
What is a good video testimonial?
A good video testimonial is when a customer talks about the pain point they had and how your service was the perfect solution to the problem.
Customers are always curious to learn from the experiences of those before them. By having a good video testimonial on your website, you boost social proof & make it easy for customers to choose your solution over others
When do I get a good video testimonial ?
The best time to get a good testimonial from your customers is when they're truly delighted by your service.
This can happen when you resolve an issue for them or help them go through a transformation journey where they get new knowledge by using your service. In short, it's best when they reach an "Aha" moment using your product/service.
It's perfect when you ask for a video testimonial once a customer completes payment
Customers love helping out entrepreneurs if they see that they got value out of a particular product/service.
That now leads us to the question of how you get the video testimonial.
Okay, so how do I get a video testimonial?
The easiest way to get a video testimonial from a customer would be to contact them via the chat where you're conversing with them or by sending out an email.
But the problem with this approach is that they'd experience a lot of friction in trying to send you a video testimonial mainly because, they'll have to open up their phone and record a video. Sacrifice memory space and then wait for the video to upload to chat/email and finally hit "Send"
As a business owner, you'll have to download that testimonial, and store it in some place safe hoping it isn't lost
Whew! It sounds so stressful to both parties. But the lives of both the customer and the entrepreneur become much easier when all you have to do is send a link on which customers submit a testimonial and you get notified of the video testimonial which can be organized in a single place
Famewall helps you exactly with that use case where all you have to do is simply create a testimonial collection page for your business using our dashboard & send the link over to your customer.
You get real-time notifications via email whenever a customer sends you a testimonial. You can organize all the collected testimonials in a single place, download them & build your business peacefully without fear of losing any of the video testimonials
The best part is you can host this page on a custom domain and fully customize how you want the collection page to look by adding your brand logo, changing the background color, testimonial ask, etc.
You further have options to customize the question guide so that your customers find it much easier for points to talk about
Basically, the question guide is about the problem they faced, how your solution helped them, and what they liked the most about your product/service
How do I contact a customer to get video testimonials?
The best video testimonials happen when the customer feels heard & loves your business. When you schedule customer interviews for feedback, just tell them that a short video testimonial would help you a lot at the end of the call.
And then either record the video during the interview or send them the video testimonial link, whichever option your customer is comfortable with so that they can complete the process quickly
You can also send the collection page link to the customer via a weekly roundup mail with an email mentioning
"Hey {{name}}, Thanks a lot for using our service {{product/service}}. We're so happy that it helped you.
It would mean a lot to us and help us reach more customers like you if you could send us a short video testimonial using the link. It just takes 5 minutes"
Here is a detailed guide that walks through what questions to ask & how you can get the best video testimonials for your business
Now that I got a video testimonial. What can I do with it?
Congratulations! Your business now has some serious social proof. Getting the video testimonial is the hardest part.
Once you're done with it, you can display the social proof on your website by hosting it somewhere and embedding it on your site. But the problem with this approach is that it appears clunky & you take pain in managing the hosting while it might appear slow to load for website visitors.
If you're using Famewall, we've got you covered as we have multiple embed widgets which you can customize and embed them on your website with just 2 lines of code! We take care of the entire hosting & maintenance of videos
Here's a sample widget hosted on our customers' website
When a website visitor looks at a section like this, it immediately boosts your reputation even if they don't play the video testimonials as they get the impression that a lot of people are using your product/service and hold your business in high regard
Did you know that you can also use testimonials to power up your marketing campaigns? Here are the different ways you can use testimonials to 10x your returns on marketing campaigns
Conclusion
We wish you good luck in getting a video testimonial. You can try out Famewall for free and start collecting your video testimonials and managing them all in one place by categorizing them.
In fact, with Famewall you can import testimonials from multiple sources like Twitter, Facebook, Linkedin, Google Business, Trustpilot, Text testimonials, and many more platforms all in one single place
You can build your social proof in style without friction!
Try Famewall for free to start collecting testimonials from customers & display them as social proof on your websites without writing any code