How to get inbound leads for your business?

You might have built a great business, landed your first customer & earned some revenue! Congrats on the amazing feat.

But how do I find the next customer and the next one after that? Now that's what we'll see in this article.

It's become easier for entrepreneurs to start a business & that's the main reason why competition is so fierce in a lot of markets. So no doubt that generating inbound leads is so important to make your business survive & for sustaining the growth of your business

By attracting potential customers to your business organically, you can earn their trust and easily make a sale

There are a few proven techniques that generate inbound leads even when you're not actively working for them

1. Develop a Strong Online Presence

First of all. let's get it straight. To attract inbound leads, you need to have a good online presence.

Start by creating a simple & user-friendly website that showcases your products or services.

It could be a Shopify website for your products or a no-code website built using Wordpress, Webflow etc.

Our main goal is to drive traffic to this website and then make the user take a desired action -> sign up for your newsletter, make a purchase etc.

2. Testimonials & Social Proof

This is the technique that pays for itself but takes minimal effort.

The biggest asset you have is your own customers. Their great experience with your product is enough to attract more customers and the effect multiplies when the testimonials are actually verifiable on social media & video testimonials coming from people in real life

You can send a link to a page to your customers via email like this page and genuinely ask them for a testimonial & the likelihood is high for them to submit one

Famewall makes it super easy to collect & display testimonials on customizable walls of fame. Here is one of the sample testimonial walls: Hivoe's wall

Famewall Testimonials

To collect the best testimonials, here are 30 questions you can ask your customers for the intended results

3. Optimize for SEO

In most cases, customers try to look up what they need on search engines. This makes it absolutely necessary to invest in your website's search engine optimization by following the best practices

Optimize your website by incorporating relevant keywords in your content, meta tags, and headings.

This will improve your search engine visibility and attract organic traffic to your site.

And target low-competition keywords with high intent for which it would be easier for you to rank and at the same time customers would want to think of you as a solution.

4. Craft Compelling Content

Content is always king when it comes to generating inbound leads.

Create high-quality, informative content that addresses your target audience's pain points & offers valuable solutions.

Incorporate relevant keywords into your content to improve search engine rankings.

Repurpose the content as blog posts, articles, social media posts, videos, and other forms of content regularly to engage your audience and establish your expertise in your industry.

5. Blogs

Write relevant blogs specific to niches that would prove really useful to potential customers.

High-quality blogs would also position your product as a noteworthy brand in the category & would be used as the go-to reference by people in your niche

This also establishes your authority to Google making your page rank for search queries on Google

6. Newsletters

Collecting emails from customers with a polite pop-up or your personal blog would prove as a great source of inbound leads for your product

If your newsletters are interesting, your brand value will build up & also motivate potential readers of your newsletters to become paying customers

And let's face it, people love it when brands share content in a format they can expect once in a while

7. Implement Email Marketing Campaigns

Email marketing is not dead!

It still remains an effective method for generating inbound leads and it's also the most reliable as you fully own the audience

You can build an email list by offering valuable content, such as ebooks, whitepapers, or exclusive discounts, in exchange for visitors' email addresses.

Sometimes strategies like Linkedin prospecting could also get you a good source of leads

Create targeted email campaigns that deliver personalized and relevant content to your subscribers.

Use compelling subject lines that hook the reader's attention and have call-to-action buttons in your email to drive visits to your website to get those sweet conversions.

In fact, testimonials go above and beyond in the sense that they not only help you with email marketing, but you can 10x your marketing results as we discussed in this article

8. Offer Free Resources or Trials

Providing free resources or trials is another fantastic way to capture leads and garner the interest of potential customers.

Offer free ebooks, guides, templates, or limited-time trials to potential customers in exchange for their contact information.

Ensure that your free offerings provide genuine value and address your audience's pain points. This strategy builds trust and positions your business as an authority in your industry.

9. Social Media

Social media would be a great channel to source inbound leads if you provide enough valuable content over long enough time frames

Your posts also tend to boost SEO when a lot of people share & link to your product

In the end, we just got to keep experimenting with various channels & find the one that brings us the most inbound leads

10. Collaborate with Influencers

Influencer marketing can significantly impact your lead-generation efforts.

Identify influencers relevant to your industry and partner with them to promote your products or services.

Influencers have built relationships with their audience and they in turn trust them a lot. So you always need to find an influencer who might find your offer relevant

Do it right & it gives you a good source of inbound leads for your business.

It's better to build relationships with influencers right from the start by identifying authorities in your niche & seeing how you can help them -> eg share their posts, comment on social media, etc.

11. Analyze and Refine Your Strategies

In the end, continuous analysis is inevitable for successful lead generation.

Track and measure the performance of your campaigns using analytics tools.

Identify what strategies are driving the most inbound leads and optimize your efforts accordingly.

Experiment with different approaches, test various content formats, and adapt your strategies based on the data and feedback you receive.

In conclusion, generating inbound leads is crucial for the growth and success of any business.

In fact, even universities have lead generation mechanisms in place to attract students. So you can be sure that it works great for businesses as well

By implementing effective strategies such as developing a strong online presence, crafting compelling content, utilizing social media marketing, optimizing for search engines, implementing email marketing campaigns, offering free resources or trials, collaborating with influencers, and analyzing your strategies, you can attract valuable leads

Stay proactive, adapt to the evolving digital landscape, and consistently provide value to your audience to ensure a steady flow of inbound leads to your business. This way you'll also find it easier to get inbound leads to your business

Use Famewall for free to build social proof for your website & see your inbound leads convert to customers when visiting your website