6 Best Google Review Management Software for your Business in 2024

Getting customers to leave honest and positive reviews is the key to growing your business.

In that sense, Google is by far, the largest review portal.

According to BrightLocal, 81% of consumers read Google reviews to assess a business.

As such, collecting Google reviews is crucial, but using Google review management software to monitor, collect, and respond to these reviews can make a big difference to you as a business owner.

But which Google review management software should you use? What factors should you consider when choosing one?

That's exactly what we'll look in this article

Google Review Management Software: Quick Comparison

6 Best Google Review Management Software

1. Famewall

Famewall is one of the top Google review management software on this list because it allows you to collect, manage, and showcase Google reviews on your website.

I created this testimonial product as a more affordable option after testing over 15 different social proof tools and finding them lacking in certain areas.

In fact, this extensive testing made me create an entirely new experience for customers when they wanted to collect and display Google reviews.

All you need to do as a business owner is simply enter your business name or Google My Business profile link and click “Search My Business.”

Famewall will pull the Google reviews and allow you to organize them. You can then showcase them on your website for maximum impact.

Being able to collect and showcase beautifully crafted reviews is what drives us at Famewall.

Apart from this, your business can also collect (or import) and display reviews from popular review sites like Trustpilot, G2, Amazon, Yelp, Capterra, and more.

No more copying and pasting reviews to your site. Famewall does all the heavy lifting for you.

Key Features

Google Review Management:

Import reviews from your Google business profile and display them on your website using a custom widget.

You can manually select the reviews or testimonials to add to your Walls (more about this below).

Collection Pages:

Collect testimonials and reviews from anywhere on the web. A Collection Page is a standalone page where a customer leaves a text, video, or social media review.

Users can add questions to guide customers to make it easier to submit a testimonial like:

• What challenges did you face before discovering our tool or
• Why would you recommend our tool?

Testimonial Walls:

Create amazing testimonial widgets which can be embedded anywhere be it your website, sales pages, pricing pages etc.

These pages can have reviews imported from Google, Trustpilot, X (Twitter), or Capterra or collected directly from customers

You can even rearrange how you want the testimonials to be displayed. Showcase the best reviews for maximum impact.

Customer Review Sites:

Famewall allows businesses to aggregate reviews from review sites across the Internet, such as Google, Facebook, G2, Yelp, Capterra, or Amazon.

You just add a link and Famewall will automatically import reviews that you can edit & publish.

We're constantly adding more sites to our platform to maximize the amount of social proof you can import

Review Automation:

Easily integrate the testimonial workflow into your existing workflows with Zapier or custom webhooks integrations that send data to your platforms.

As a business owner, you would want to reward customers by sending a gift or discount to customers once they send you a video testimonial. Others might prefer a simple thank you message.

There are options for both in Famewall

Best For

• SaaS companies, entrepreneurs, agencies, freelancers, and local businesses.

Pricing

• Free Plan: $0/month
• Standard Plan: $9.99/month (or $119/year)
• Professional Plan: $24.99/month (or $299/year)
• Business Plan: $79.99/month (or $959/year)

2. ReviewTrackers

ReviewTrackers helps businesses monitor, manage, and respond to reviews collected from platforms like Google, Tripadvisor, or even social media.

Keyword Insights, one of its key features, extracts essential words from customer reviews.

Like Google, it extracts words like "staff", "customer support", "bad", "meal", "air conditioning", based on the most mentioned keywords in the reviews.

Companies can then read these reports to identify areas for improvement.

ReviewTrackers is a good platform with extensive features, which is the reason I also listed it among the best social proof tools.

Key Features

Google Review Management:

I was eager to test Review Trackers and see what it offered when it comes to google reviews

First of all, you can monitor all your Google reviews directly from ReviewTrackers, which is amazing.

Responding to reviews is easy.

I just need to go to the Reviews tab, click on a review, and click “Respond on Google” after crafting my message.

Auto Respond to Reviews:

ReviewTrackers has a unique feature that automatically responds to Google and Facebook reviews after 15 minutes. You need to set it up manually.

The feature will only use one of your custom response templates.

Review Management:

The review management dashboard provides users with four key metrics: Average rating, total reviews, response rate, and response time.

Each metric is clickable and allows you to see in-depth information.

For example, the Average Rating metric divides information into months for better observation. It will indicate whether you got more or fewer reviews during a specific period.

The Total Reviews, however, is the number of reviews you get from one or all sources.

Review Collection from Review Sites:

Google doesn’t suit every business type. Some businesses might prefer to collect reviews on Yelp, Tripadvisor, Foursquare, Golfadvisor, and more.

Luckily, ReviewTrackers integrates with those platforms too. 

Best For

• Corporate businesses and enterprises with multiple locations.

Pricing

• Contact Sales for pricing details.

3. Broadly

Broadly monitors and requests your reviews and ratings on Google, Facebook, Yelp, Nextdoor, and TripAdvisor in one central place.

It also allows you to customize review request messages and send requests through emails and SMS.

Using its reputation management dashboard, you can track and analyze customer sentiment.

Your employees can use Broadly’s AI feature to craft better review responses.

Key Features

Review Collection:

Broadly’s dashboard is pretty straightforward. After clicking “Request Review” on the left panel, select the delivery method: SMS, email, or both.

You'll also see the option to select your recipient which could be an individual or a group of people.

Google Reviews Management:

A good Google review management software should allow its users to manage reviews from the platform.

Broadly is no exception to this rule.

I love that you can filter your reviews by ratings, date, status, etc. For instance, you can decide to view 1-star Google reviews that haven't been replied to yet.

Display Your Google Reviews On Your Website:

A study by HubSpot showed that 46% of site owners interviewed said they get 1,001-15,000 visits per month, and 23% said they drive 50,001-250,000.

You can miss out on a lot by not displaying Google reviews on your site because thousands of people wouldn't convert without seeing reviews.

Luckily, Broadly lets businesses showcase reviews by copying and pasting a widget code on their site.

Best For

• Local businesses and service providers.

Pricing

• Standard: $249/month (plus a $350 build-out fee)
• Pro: $349/month (plus a $350 build-out fee)
• Elite: $449/month (plus a $350 build-out fee)
• Enterprise: Custom pricing based on package and number of locations (Request a quote)

4. Swell

Swell is the best Google review management platform for healthcare companies that want to improve patient and employee experiences.

It allows practices to gather Google reviews and feedback by sending automated personalized invites through SMS and email.

Swell's review management dashboard allows you to view important metrics like open and response rates.

Users can also track and monitor their organization's reputation through advanced reports.

Key Features:

Review Overview:

The All Reviews tab allows you to see the following:

• Total number of public reviews (like Google),
• Average score rate (like 4.5 stars),
• Number of reviews received in the current month, and
• Number of review invites sent.

I also like that you can filter data to see what’s important. It’s a basic yet timesaving feature.

Email and Text Message Personalization:

Customers have a natural tendency to like it when something is personalized & unique.

They don’t want to receive the same message you’ve sent to thousands of people. Of course, manually editing every message will be costly.

That’s why Swell CX lets you personalize review invites by dynamically adding variables, such as the first name or surname.

Review Follow-Ups:

Chances are your patients won’t send a review immediately.

They’re more focused on treating themselves with the medicine you prescribed. That’s when follow-ups come in handy.

Swell can automatically send reminders to patients who forgot to share their positive or negative experiences.

Once again, you can personalize the emails or text messages with variables.

Best For

• Healthcare services.

Pricing

• Contact sales for pricing details

5. Text Request

Text Request is a platform for businesses to communicate with their customers using text messaging.

It offers features like two-way texting and text scheduling.

It also integrates with other platforms like Facebook.

Connect your Google business profile and once that's done you can request, track, and reply to reviews directly from your Text Request dashboard.

Companies also use vital metrics to measure their performance.

These features make TextRequests one of the best Google review management software in the market.

Key Features

Review Collection and Campaigns:

This is one of the cornerstone features of Text Request, so I took my time testing it.

The first step is to go to Reviews > Settings > Connected Platforms and connect the platforms from which you want to collect reviews.

I connect my Google Business Profile.

The next step was to create a Review Campaign, which I’ll use to send review requests through messages.

By the way, I could also use Campaigns to organize my review requests, like a campaign for “shoes” or “shirts” purchases.

Moreover, I could also create a separate campaign for each platform.

Once created, I composed my message, selected the campaign, entered the customer’s number, and sent the request.

Respond to Reviews:

When you receive a review, the platform will indicate if it’s from Google, Facebook, or a direct message (like the one sent through the feature above).

You just need to click on the review and enter your reply.

Note that when you reply to a Google or Facebook review, your reply will appear on these platforms.

Review Analytics and Performance:

The Review Analytics tab is the best place to know your team’s performance. You can see the

• Number of review requests sent
• Total number of reviews received
• Average score for new reviews within a timeframe (like 3.2 stars)
• Average score for all reviews

Text Request also allows you to apply filters and view specific reviews. For example, I could view only Google reviews, their total number, and the average score.

Best For

• Businesses that use text messaging for customer engagement.

Pricing

Basic: $59/month

Starter: $139/month

Corporate: $279/month

Enterprise: $549/month

6. Superchat

Superchat's reputation management tool helps businesses collect and manage online reviews from platforms like Google, ProvenExpert, and Trustpilot.

The tool allows you to send review links that take your customers directly to platforms like Google.

Finally, you can monitor reviews using the reports dashboard and integrate Superchat with Zapier or Make.

Key Features

The Review tab on Superchat only has two features: Overview and Analytics.

Reviews Overview:

This tab shows the reviews you’ve received and replied to, but the first step is to create a review profile that will allow you to collect reviews.

I loved that you could customize the Review Collect Page by adding company logo, name, and brand colors.

After adding my review site I can choose between Google, Provenexpert, and Jameda, or add a custom site like Facebook

Auto Manage Reviews Lower Than 3 Stars:

Superchat has a “Feedback Form” feature, which I found when setting up the review collection page.

If a customer submits a review of 3 stars or lower, you can request their feedback for improvement. It allows you to communicate with customers and solve their problems for maximum satisfaction.

However, if a review exceeds 3 stars, it will be directly forwarded to the review platform (like Google or Facebook).

Superchat has the feature off by default.

Review Invitation Customization:

I also had the chance to personalize my review request message.

I could add variables like the first name, surname, or company name.

Moreover, the platform will send a reminder if the customer hasn’t replied to a review after 48 hours.

Superchat also allowed me to personalize this message.

Review Analytics

As the founder of Famewall, I like paying attention to metrics like the number of users and most used or requested features.

For this reason, I particularly like tools that provide analytic features, like Superchat.

The analytic tab, though simple, allowed me to see the number of reviews collected during a timeframe and the number of review requests sent.

Integrations:

Superchat integrates with HubSpot, Zapier, and Make. You can also create your API key and build your integration with these tools.

For example, you can add new contacts from Pipedrive to Superchat or update contacts in Superchat when a Hubspot contact status changes.

Best For

• SMBs, agencies, and eCommerce businesses.

Pricing

• Free Plan: €0/month
• Basic Plan: €89/month
• Professional Plan: €149/month
• Advanced Plan: €299/month
• Enterprise Plan: Custom pricing (Request a demo)

Is a Google Review Management Software really important?

92% of consumers read online reviews and testimonials when purchasing, and 69% feel optimistic about using a business with positive reviews.

As such, companies that invest time and money into Google review management tools to collect reviews regularly have higher chances of success in building trust with customers.

Customer reviews can be positive and negative, but the right software can turn any feedback into a marketing opportunity.

Studies have shown that 94% of businesses that use review management tools see tangible investment returns.

In short, Google review management software like Famewall can increase your online reputation and increase sales.

Here is what some of our customers say about our social proof tool.

What to Look for When Choosing Google Review Management Software

1. Automated Google Review Requests

Automation is one of the most important features to look for in Google review management software.

The software will provide a system that automatically sends review requests to customers 24/7.

For example, Famewall integrates with Zapier and your business tools and

• Send a testimonial request when you resolve a customer query or 
• Send a Google review request email when a customer buys a product or uses a service. 

2. Reports and Insights

No matter what kind of business you’re running, accurate data is essential for growth.

Some Google review management tools will show the following:

• How the number of reviews grows over time
• Team response time
• Overall star rating and how it changes over time
• Competitor benchmarking (how your reviews compare to your competitors’)
• A breakdown of reviews and ratings by geography
• Open and reply rates of review request messages
• Customer sentiment

3. Price and Return On Investment

You must evaluate whether Google review management software is worth the price.

Pricing and ROI are vital factors to assess.

For instance, Famewall offers a base premium plan at $9.99/month only. Of course, we also offer a free plan for companies that want to try our tool.

Since its launch, Famewall has helped 3000+ startups, agencies, solopreneurs, freelancers, and course creators collect and showcase social proof (including Google reviews).

Broadly’s base plan, on the other hand, costs $249/month.

It might be unsuitable for small businesses wanting to collect and showcase Google reviews to increase their reputation.

As a business owner, you need to evaluate pricing. While some tools might offer great features, their prices could be far beyond what makes sense for your business.

The software’s ROI means assessing whether it will bring tangible value to your business. Ask yourself:

• Will the tool help you generate more Google reviews?
• Does it save time through automation?
• Will it boost your brand’s online reputation and increase sales or conversions?

A good Google review management software is worth it if the benefits outweigh the costs.

4. Review Monitoring and Notifications

If you need to respond to reviews quickly especially if in eCommerce industry, look for Google review management software that provides real-time email, app, or SMS notifications.

This is important because it allows you to address both positive and negative feedback promptly.

After all, you manage potential damage to your reputation when you quickly respond to negative reviews.

The takeaway is that responding to reviews quickly makes customers more likely to update bad reviews.

Choose the Right Google Review Management Software

I've shared some of the best Google review management software and their outstanding features.

You've seen how they monitor, collect, manage, and allow you to display or respond to Google reviews.

Finally, we've discussed the key factors to consider when choosing a Google review management tool.

Now it's up to you to choose a software based on your priorities and start growing your business reputation through Google reviews.

FAQs

What is Google review management?

Google review management is when businesses monitor, respond to, and organize feedback received on their business’ Google profile.

How to control Google reviews?

You can’t remove legitimate reviews, but you can report inappropriate reviews and ones purposely designed to tarnish your company's reputation.

Google uses automated spam detection measures to remove fake reviews from your business profile.

Try Famewall for free to collect reviews from customers & add them to your website in minutes without writing a single line of code!