Employee Video Testimonials: How to Collect them for your Company (5 Best Examples)

Employees are much more likely to trust the experiences shared by employees/ex-employees of a company than a company's marketing message

This is a big reason why employee video testimonials are important for companies looking to attract and retain top talent.

According to research conducted by G2, the following facts are important for employers to consider

• 77% of job seekers consider a company's culture before applying for a job
• 92% of candidates would consider changing jobs if offered a role with a company with an excellent corporate reputation.

In today's work environment, there are many options available to a potential candidate to work

They could choose a company offering higher compensation or one that offers remote work.

But what matters to a potential hire is how your company stands out from the rest and how their career could grow with your company

A company's culture and reputation are really important for an employee to consider working. And what better way to build trust and reputation than showcasing your employee video testimonials?

The video testimonials feature employees sharing their experiences about working for your company and you can use the employee testimonial videos for recruitment, and your company's branding.

In this article, we will explore the benefits of employee video testimonials and tips for collecting effective employee testimonial videos and also look at 5 of the best example testimonial videos

What is an Employee Video Testimonial?

Employee video testimonials are short videos featuring employees who share their experience working for a particular company & how it helped their career.

They can be collected from employees during individual employee interviews, group discussions, or voluntary recordings featuring multiple employees.

Here is an example employee video testimonial from Nike on their careers page

As you can see, this video testimonial instantly builds trust with the candidates.

These videos aim to give potential employees an inside look at a company's culture, its values, and its work environment.

Also, employee video testimonials offer other benefits for companies such as

• Increased brand awareness - when video testimonials are shared on social media
• Improved recruitment efforts - when candidates understand how they can fit into the company's culture
• better employee engagement - employees feel proud of their workplace when the videos are seen by friends & family

As a company by showcasing these videos, you help potential candidates understand what it's like to work for your company and ultimately decide if it's the right fit for them

How to Collect an Employee Testimonial Video?

As we've discussed, collecting employee testimonial videos is important if you want to stand out from the competition.

Here are some tips for how to collect effective employee testimonial videos:

•  Plan the video testimonial campaign:

Before you start recording your candidates or allowing them to record, make sure you have a clear plan for what you want to capture in the video testimonials.

This includes deciding on the message you want your employees to convey, the length of the video

• Choose your target employees:

Identify which employees you want to feature in your video testimonials.

Consider choosing employees from a range of departments and positions to provide a diverse perspective.

• Prepare questions:

Develop a set of questions that will elicit the type of responses you're looking for. These questions should be open-ended and encourage employees to share their personal experiences.

We will have a deeper look at the questions to ask in the next section below

• Send them a testimonial collection link

You can use Famewall to create a custom testimonial collection form which makes the entire process neat and simple so that you can quickly collect testimonials from your employees and manage them all in a single place to approve.

Here's how it looks

You can also customize the questions you would like to ask your employees so that they can use it as a guide to submit good quality testimonials

Once an employee submits a video testimonial, it sends you a notification and appears as a video testimonial inside your dashboard

Here's a complete guide on how you can collect video testimonials from scratch

What Questions Should I Ask My Employees in Video Testimonials?

When creating employee video testimonials, the questions you ask can make a big difference in the quality and impact of the final submission.

Here are some questions to consider asking your employees which you can write in the Testimonial collection form

1. What is your role at the company and how long have you been here?
2. What do you enjoy most about working here?
3. What makes our company culture unique?
4. Can you share a specific experience or project that you're particularly proud of?
5. How has working here helped you grow professionally or personally?
6. What would you say to someone who is considering joining our company?
7. What sets our company apart from others you've worked for?
8. How has working here impacted your life outside of work?

It's important to ask open-ended questions that encourage your employees to share their personal experiences and insights.

This will help create video testimonials that would resonate with potential candidates and also give them a glimpse of the positive aspects of your company's culture.

Sharing a Good Testimonial Example

When sending a testimonial collection link, it's also advisable to send a testimonial example for reference

Send a reference testimonial given by an employee that shows specific experiences and accomplishments that demonstrate the value of working for the company.

Famewall has this feature where you can share a video testimonial on a separate page as a link

Here is a video testimonial from one of Famewall's customers shown as an example

5 Best Employee Video Testimonial Examples

Now that we have the process to collecting employee video testimonials, let's have a look at real examples using employee testimonial videos

1. Working at Google

This is a 3-minute video by Google uploaded on its Youtube channel about the diverse team members and they describe their experience working at Google and why it's so much fun

The diversity amongst the different employees stands out in this video testimonial and talks more about their inclusive company work culture

2. Capegemini Careers

Similar to Famewall's grid testimonials, Capgemini has a wall of love on its careers page with all the employee video testimonials

It's sourced directly from X and YouTube with a mix of career experiences of its employees and accomplishments by the company

This helps potential candidates understand the company's culture and also visualize their own career trajectory if they decide to choose Capgemini

3. Nike Employees Transformation Video Testimonial

Nike has a different approach when it comes to featuring their employee video testimonial

In this particular video, Nike has brought in employees who joined the company as interns but later on grew forward in their career

This works well in inspiring new candidates to join Nike as they'll be able to relate to the experiences of the employees and want a similar career trajectory for themselves

4. Intuit Employee Video Testimonials with Glassdoor announcement

Intuit is a company that is focused on financial software with well-known products like Quickbooks, Mailchimp etc

They have featured a compilation of all the employee testimonial videos in a single video supported by a Glassdoor fact that Intuit was Glassdoor's 2023 Best Places to work

Since Glassdoor is a well-known review platform where employees talk about companies, this acts as extra social proof in the employee video testimonial

5. Semrush's Casual Employee Video Testimonials

Semrush follows a different approach with its employee video testimonials

They've brought in employees to a particular place and setting with its employees lightening the mood by sharing their fun experience

It also makes it enticing for a candidate to watch the entire video testimonial and be inspired to join the company

Employee Video Testimonial Best Practices

To ensure that you get the best employee video testimonials, you need to keep a focus on key best practices. Here are some dos and don'ts:

Dos:

• Do plan and prepare before initiating the testimonial collection campaign to ensure that the video captures the essential elements.
• Do choose employees who are enthusiastic & articulate about working for the company.
• Do encourage employees to be authentic and incentive them to personalize their testimonials.
• Do frame the questions in such a way that it reflects the company culture and values, and how they align with the employee's own goals.

Don'ts:

• Don't use overly scripted language or force employees to say specific things as it may sound artifical.
• Don't forget to obtain consent from employees to appear in the video.
• Don't try to edit the testimonial videos a lot in such a way that the context changes as that might also bring in legal trouble

When asking for employee video testimonials, here are some additional best practices to consider:

• Ask them to keep the video short and focused, typically between 1-3 minutes in length.
• It's better if they use a good-quality camera with appropriate lighting and sound quality.
• Consider adding captions or subtitles to make the video more accessible to a wider audience.
  

Conclusion

Employee video testimonials are a great way for employers to attract top talent, engage employees, and enhance employer branding.

By following best practices for planning, filming, and editing these videos, employers can share authentic testimonials that showcase the unique aspects of their company culture and values.

So, whether you're a SaaS business, a startup, a small business owner, or a large corporation, don't underestimate the power of employee video testimonials in your recruitment efforts.

Start using Famewall to collect testimonials from your employees and also aggregate already existing ones from 15+ social platforms. Then display them on a wall of love

The best part is that Famewall has followed all the best practices to make the best out of your testimonials. You can just copy & paste a collection page link with minimal setup