8 Video Testimonial Script Examples for the Best Social Proof!

A video testimonial script is an outline that will structures the content of the testimonial video and its flow. It lists the questions you’ll ask the customer.

But what makes a good script?

In this article, I will share 8 video testimonial script examples to help you structure your videos. You’ll also find real-life videos corresponding to each script.

8 Video Testimonial Script Examples

B2B Video Testimonial Script Examples

#1: A startup appreciating a testimonial management tool

Introduce yourself & what you do at your company

What problem did you face?

What was the solution provided by our tool? What value did yo get?.

Why would you recommend our tool to other clients?

This is a short and compelling video testimonial script. You can see an example of how it plays out in this testimonial by Dr. David Canes for Famewall, a testimonial tool.

#2: HR company giving a testimonial about a Video production company

Introduce yourself with a brief description of your company.

What challenge made you choose our video services?

Why was our video service the perfect solution?

How did our video service grow your business?

How's your experience working with us?

How likely would you recommend us?

If you want to see the outcome of using such a script, watch this Wyzowl video testimonial by Simon Swan.

Video Testimonial Script Examples for Physical Products 

#3: A customer gives a testimonial about a car

Introduce Yourself

Why did you need our product?

How long have you been using our product?

What difference has our product made?

Was the product safe for your usage and for the environment?

Would you recommend our product to friends & family?

You can see what the response to these questions looks like in this Tesla video testimonial.

#4: Customer testimonial for a work or office item

Describe our product to someone who has never heard of it.

What was the main use case of our product?

How has our product helped you in your work?

How did others receive you when you used our product?

Would you recommend our product?

This script example is similar to the one used in this testimonial video from Autonomous.

B2C Video Testimonial Script Examples

#5: A business shares their experience hiring a freelancer on a marketplace platform

Can you tell us a little about your business and the projects you typically outsource to freelancers?

Can you share a specific example of a successful project you completed with our platform?

What impressed you most about the talent you hired?

How did the freelancer help you achieve your goals?

Why would you recommend our platform to other businesses or individuals seeking talent?

Jared used a testimonial video script with the above structure in the below video where he used Upwork.

#6: A medical program gets a video interview with a patient

“Introduce yourself and tell us what you do

What happened to your health?

How did you hear about our program?

How was the experience on our program?

What are some benefits our program has brought to you?

How has our program impacted your life?

Anything specific you'd like to endorse us for?”

Things get much better with a real-life example of a video which answers the video script questions. Check out Eric’s story with ForeseeHome.

Bonus: Short But Effective Testimonial Video Testimonial Script Examples

#7: Course creator testimonial on a testimonial management tool

“When did you start using our tool?

What are some of the features that you liked?

How does our tool compare to competitors?

Would you recommend our tool to others?”

This script is very similar to the one used by Avery Smith, a course content creator. He recorded an effective and straightforward testimonial for Famewall.

#8: Business owner’s testimonial for a marketing company

What was your pain point before you started with us?

What do you think is different about our team?

What was a practical solution that we offered that made a difference for you?

In less than a minute, David Fraunberger explained why Smartsites is essential for agencies.

How To Craft The Best Video Testimonial Script

Making good video testimonial scripts like the ones above doesn’t come without some preparation. Let’s see how to do it.

1. Collect Customer Reviews (Preferably Text Reviews)

The first step is to collect other types of testimonials, like text or social media.

Why? For two reasons:

1. Text testimonials are easier to get. Customers don’t have to record a video and can just send the review through email, a form, or a Famewall collection page.
2. Text testimonials help you select customers who have amazing stories to tell.

After all, asking a customer to record a video testimonial will be pointless if you don’t know their challenges and the results they’ve achieved.

Do you see the process?

1. You ask for text testimonials from many customers,
2. You ask more questions, like ROI, time saved, internal and external problems solved, etc,
3. You analyze and pick exciting stories. (more about this in the next section),
4. You ask if it’s possible to record or shoot testimonial videos,
5. If accepted, you can then craft the best video testimonial script possible.

How can you quickly collect text testimonials?

The process won’t be effective if you can ask customers to send them through email. Instead, use Famewall to create a collection page.

Famewall allows you to ask questions that could help you identify the ideal candidates for your video testimonials.

2. Decide The Message of The Video Testimonial

Now, you have a customer to interview and a story to tell. The next step is to direct that story toward a particular message you want to share.

Will your testimonial be about a particular feature? A life-changing impact for a client? Or to rectify a wrong idea about your business?

The takeaway is that you should aim for a particular audience and solve a specific problem.

Below are some things you could ask your customers to cover in video testimonials:

• Problem-solver: The customer mentions their challenges and highlights how your product solved them
• Life-changer: The customer explains how the product or service positively impacted their life or activities
• Unexpected benefit: The customer could share a surprising outcome exceeding their expectation.
• Comparison: The customer could compare the product or service to competitors and share why/how yours is better.
• Defeating myths and fears: The customer clears new customer misconceptions and reassures the reason why your product is better. 
• Expert recommendation: A customer happens to be an expert or a reputable professional who endorses your product/service.

3. Create a Script Format that Tells a Good Story

You have a message now. How do you pass it effectively?

Use this script format: problem, solution, results.

This script format ensures you’ve covered the necessary points to tell a good story. You want to tell a story people will relate to or be touched by. The goal is to make people say, “Wow, what a testimonial!”

Can your video testimonials script talk about features?

Yes, it can mention 2-3 features, but do not focus on them. Instead, focus on telling a story.

Takeaway:

A statement like, “The new AI feature allows us to auto-generate reports every Sunday” is better than “The new AI feature allows us to auto-generate reports, add real-time data, customize layouts, and schedule automatic delivery.”

Notice how this video testimonial script example (shared at the beginning of this post) doesn’t ask questions about features.

What script formats should you use to tell good brand stories?

Format 1:

• Introduction
• Problem Statement
• Solution
• Results
• Recommendation

Format 2:

• Introduction
• Challenge/Goal/Improvement Wanted
• Resolution
• Additional Benefit
• Recommandation/Gratitude

Format 3:

• Introduction
• Initial thought on business
• Renewed thought on business
• Impact of the tool
• Recommendation

Format 4:

• Introduction
• Passed negative experience
• Experience with business
• Positive Impact
• Gratitude

4. Add The Right Questions to Your Script Format (Keep It Conversational)

Now, let’s complete your script format by adding the interview questions.

If the flow of your video testimonial is off, it will be difficult for anyone to follow.

Your video will not have the effect it should.

You should ask open-ended questions, not questions where your customer answers with a plain yes or no.

Ask video testimonial questions starting with

• Why
• How
• What
• When
• Where
• Can you tell us, describe, explain?

Check out this DropBox testimonial, for example. Notice where DropBox asked these open-ended questions:

Here is the timecode in case you didn’t accurately notice the questions:

• 0.9: Where and when
• 0.14: How
• 0.36: How
• 0.57: What and how
• 1.27: What

Let’s take things up a notch. Do you remember the script formats shared earlier? Let’s add questions to one of them and analyze a video testimonial example.

Introduction

• Can you describe your role & responsibilities at [Company]?
• What were your initial impressions of [Product/Service Name] before using it?

Problem Statement

• Can you elaborate on your challenges before implementing [Product/Service Name]?
• How were these challenges affecting your team's productivity and overall business goals?

Solution

• What factors led you to choose [Product/Service Name] over other options in the market?
• What specific features stood out to you the most?
• How did you use [Product/Service Name] to address your problem or challenge?

Results

• Can you provide specific examples of how [Product/Service Name] has positively impacted your business?
• How have these results affected your team's morale and overall work environment?
• Can you share any unexpected benefits you've experienced since using [Product/Service Name]?

Recommendation

• What would you say to someone hesitant about trying [Product/Service Name]?
• Why do you think [Product/Service Name] is the right solution for others in similar situations?
• Is there anything else you'd like to share about your experience with [Product/Service Name]?

In the video testimonial below, Ev Chapman follows a similar script to endorse Famewall.

Follow with the timecode:

• 0.1: Can you describe your role and responsibilities at [Company]?
• 0.14: Can you elaborate on your challenges before implementing [Product/Service Name]?
• 0.47: What factors led you to choose [Product/Service Name] over other options in the market?
• 1.01: What specific features or aspects stood out to you the most?
• 1.28: Can you provide specific examples of how [Product/Service Name] has positively impacted your business?
• 1.52: What would you say to someone hesitant about trying [Product/Service Name]?

Additional Samples with Good Video Testimonial Script Examples

Timestamp:

• 00.13: A customer answers a “how” question about her feelings the first time she used Roku TV
• 00.29: A male customer answers a “what” question, “What was your first impression?”
• 00.34: A female customer answers another “what” question, “What is great about the Roku TV remote?”
• 00.46: The customers answer a “What” question, “What do you like the most about the Roku TV remote.”

Timestamp:

• 00.18: Cathy answers a “How” question: “How did she hear about Fort Stree Vets?”
• 00.27: Cathy answers another “How” question: “How was your experience with Fort Street Vets?”
• 2.16: Cathy answers a “what” question: “What do you have to say about the staff?”

Timestamp:

• 0.04: Eric answers a “Can you” question: “Can you tell us more about you?”
• 1.25: Kali answers a “What” question: “What workflow challenges do you face?”
• 1.52: Eric answers a “Why” question: “Why did you choose Asana?”
• 2.10: Serena answers a “How” question: “How does Asana fit into your work routine now?”
• 2.15: Lindsey responds to the question: “How do you use Asana?”
• 2.30: Serena and Eric answer a “What” question: “What is your next goal?”
• 3.00: Eric answers another “How” question: “How important is Asana to your success?”

Collect Video Testimonials Using Your Script

There are three main ways to collect testimonials using your video testimonial script:

1. Buy filmmaking equipment and travel to the customer’s destination to shoot the video (cost: $10,000+), OR
2. Hire a video product company (cost: $100 -$150/hour), OR
3. Use a testimonial collection tool like Famewall (at just $119/year)

When it comes to time efficiency and budget management, the third option is the best. How can you use your video testimonial script in Famewall?

1. After you’ve signed up with us, go to your dashboard and click on Testimonial Walls.

2. Click on “Create Wall.”

3. Next, enter a wall’s name and URL.

4. You will be redirected. Click “Collection Page.”

5. Edit your collection page to your heart's content. Use your logo, customer colors, and more.

6. Famewall allows you to add your video testimonial script to the collection page.

Click “Video Testimonial Page” and enter your testimonial video script.

7. Once satisfied with the changes, click “Publish Collection Page.”

8. Click “View Collection Page” to preview the page.

You can also see the video testimonial script.

9. Copy your collection page URL and share it with your customers. You can also embed it on your website.

10. Your customer will be able to record the testimonial.

11. Finally, you can access the video in your dashboard.

And voilà, you just collected your first testimonial video using your script—no need to buy fancy equipment or hire a video production company.

Use the Best Video Testimonial Script Examples

I've shared 8 best video testimonial scripts from different industries in this guide.

I've also shared out-of-the-box tips about how to write a good script.

Plus, we've analyzed many videos that apply these script examples. And finally, I've shared the best tool to collect video testimonials.

Go ahead and impress the world with your customers’ stories and get more customers!

Try Famewall for free to collect text & video testimonials from customers & add them to your website in minutes without writing a single line of code!