5 Best AI Marketing Tools (Tried & Tested for 2025)

It’s 2025, and as marketers we have to admit that we can’t help but use AI in our marketing strategy.

In fact, when Influencer Marketing Hub surveyed 1,290 marketers, they found out that 69% of them already use AI.

Because it saves them time and money, and helps them achieve their marketing goals faster.

But now the question is: What AI tools do marketers use?

In this article, I will share 5 AI marketing tools to help you work 10 times better.

I tested each of them and will share their most important AI features.

We will see how to use them to write marketing content, craft emails, edit videos, create ads, and collect testimonials. 

5 Best AI Marketing Tools and Their Features

1. Jasper AI - Best Writing Marketing Materials 

I want to start my list of the best AI marketing tools with Jasper AI.

It’s an AI tool that allows you to generate blog posts, product descriptions, social media posts, and more.

With its intuitive interface, you can format the generated copy by making it bold, adding links, and inserting images.

If you are not satisfied with the content, you can also use prompts to rephrase it add additional value.

What's more impressive is the knowledge base - it can teach Jasper AI about your business using text, files, or website links.

The brand voice, on the other hand, is perfect for teaching the AI your brand tone and choosing where to use it (blogs, social media, landing pages, etc.).

Let me show you how Jasper AI works by writing a LinkedIn post.

I could start with a blank document or chat with an AI chatbot. Let’s pick the chatbot.

Just like with ChatGPT and Gemini, I entered a prompt asking the AI to create a LinkedIn post about 3 costly marketing mistakes to avoid.

And there you have it. It discusses ignoring your target audience, prioritizing quantity over quality, and skipping data analysis.

But I could do more. For example, I could use one of the recommendations that asked me to generate an image for this post.

When prompted, Jasper AI generated an image to use in the article.

In a few minutes, I generated content and an image for a LinkedIn article.

Now you get more sense on why people call it ChatGPT for marketers.

Key Features

1. Brand Voice

Brand Voice is a feature that lets you train Jasper with your writing style, tone, etc.

Jasper will use this style to craft your blog posts, social media posts, ad copies, and much more.

When creating a new voice, Jasper will ask you to name it, choose who can access it, and select what to use it for (blogs, social media, emails, etc).

Then, you can add examples of your brand voice by entering text manually, sharing links to existing content and by uploading PDF files.

Finally, Jasper AI will show you a summary of your brand style after analyzing it.

2. Knowledge Base

You use the Knowledge Base platform to teach Jasper AI about your business and products.

Jasper will then use this information when making your content.

You can train the AI using text, PDF files, and website links (like support articles).

Let’s pick text for now.

I will name it “About Famewall” and describe Famewall in the content field.

I will also choose ‘company information’ as a tag and make the knowledge available to the entire workspace.

Now, Jasper will reference this information in its outputs.

Pricing

• Creator: $39/month/seat, billed yearly
• Pro: $59/month/seat, billed yearly
• Business: Custom pricing

2. Famewall — Best for Collecting and Displaying Testimonials

Next on my list of the best AI marketing tools is our product, Famewall.

Famewall is a platform that allows businesses to collect text, audio, and video testimonials through a standalone collection page.

You can name the page, use your brand logo and colors, and add guiding testimonial questions to make the page match your brand.

Thanks to its AI translation, you can automatically translate the collection page into the customer’s language.

Simply enable automatic translation and choose French, Polish, Spanish, Greek, etc.

And once collected, with help of the built-in AI feature it automatically generates a summary of a video testimonial which would increase viewer engagement when they see the testimonial on your website.

Sometimes, giving an overview of a video review can make potential customers watch the full video.

To do that, start by collecting a testimonial video through a collection page.

You can also import existing videos from your computer, YouTube, or another platform if you want.

Next, go to “My Testimonials,” locate the video, and click Subtitle.

Click the “Autogenerate Caption” button to generate the testimonial summary with AI.

And voilà! Famewall just generated a summary.

Of course, it's among the best video marketing tools as well for many more features

Sometimes, you want to edit it by adding the most important highlights of the video to increase engagement.

But this is just the tip of the iceberg.

Let me share more benefits that make Famewall a popular AI marketing tool.

Key features

1. AI Testimonial Collection Page Translation

Marketers also like using Famewall for its automatic collection page translation.

As mentioned earlier, a collection page is a standalone page that allows you to gather text, video, audio reviews.

However, given that you probably have customers who speak different languages, we added a feature that automatically translates the collection page into the customer’s language.

And then it shows the appropriate language version based on the customer's browser preferences.

2. AI Landing Page Generator

Before moving to the following AI marketing software, I wanted to share a tool which you can use on the website for free that been used by over 1000s of entrepreneurs.

It’s a free AI landing page generator that you can access on our website without creating an account.

It’s very simple to use. You enter the problem your product solves and your target audience.

And to make it even more comprehensive, tell the AI something unique about your product.

Finally, choose your brand voice and click “Generate Landing Page Copy.”

And there you have it. The AI just generated a nice copy.

It provided various headings, mentioned the pain points, and introduced my product as the best solution.

We have other similar free AI tools on our website, like the AI testimonial questions generator and AI case study generator.

Give them a shot and create great marketing copies that convert viewers into paying customers.

Pricing

• Free: $0/month
• Standard: $9.99/month, billed yearly
• Professional: $24.99/month, billed yearly
• Business: $79.99/month, billed yearly

3. Riverside — Best for AI Editing Podcast Content

Riverside.fm is a popular podcast recording and streaming platform that comes with AI tools like Magic Studio, Magic Clips, Show Notes, Captions, and Transcriptions.

After importing a video, Magic Studio will improve audio quality by removing pauses and filler words.

It will also smartly mute anyone who's not talking in the video. It also switches camera views automatically as you speak, and finds fluff in your content that can be edited out.

Magic Clips, on the other hand, detects the most captivating parts of a long video and generates shorter clips.

You can then edit these clips by trimming them, adding captions, and inserting audio and video clips.

Then you have, "Show Notes"

I want to show you how to use all Riverside features, but let’s start with a popular one, AI Captions.

As the name indicates, it automatically adds captions to videos.

I can import a video from my computer or Google Drive, or paste a YouTube link.

Let’s go with a YouTube link and add captions to this popular video from a TED Talk about breaking bad habits.

After processing the video, Riverside.fm automatically added captions to the video. There's the option to change the font, size, color, and animation.

The interface had additional features to improve my experience.

I can manually edit the caption while adding tracks and music to the video.  

Key Features

Magic Clips

Now that we’ve seen how to add captions to videos, I’ll show you how to create shorter clips from a long video.

To do so, we will use Magic Clips, another AI tool from Riverside.fm.

We will use the same TED talk video.

After uploading the video, Magic Clips will look for the best moments and create shorts. In my case, it generated three videos of about 50 seconds each.

The magic happens after clicking one of them.

I can add AI captions, background music, text, and transition videos to maximize engagement.

Pricing

• Free: $0/month
• Standard: $15/month, billed yearly
• Pro: $24/month, billed yearly
• Business: Custom pricing

4. ActiveCampaign — Best for Writing Marketing Emails

This list of the best AI tools for marketers won’t be complete without mentioning ActiveCampaign.

Before talking about its AI features, ActiveCampaign is an email marketing tool that allows you to send emails and manage contacts through tags, segments, and scores.

It has a built-in AI lets you create emails by generating the content, subject line, and placeholder text.

It can track opens, clicks, replies. Not just that it can also sync with Google Analytics data.

But ActiveCampaign takes things up a notch with its AI automation.

Thanks to this feature, you can ask the AI to create an email automation by choosing triggers (open or click) and actions (send email or wait 3 days).

I want to show how I create email campaigns with AI in ActiveCampaign.

I begin by going to Campaigns from the left menu on the dashboard.

Then, I can create a standard email from scratch or with AI.

Since this article is about AI marketing tools, I will choose “Create with AI.”

In the next tab, I will enter my prompt. In this example, I’m asking the AI to write an email announcing a new ebook.

The ebook will teach how to get more testimonials for G2 and other platforms.

It will target new and experienced marketers on my email list.

The AI generated a subject and a placeholder. The generated content, however, doesn’t look pretty.

Let’s make it easier to digest.

I can select quick edits, asking the AI to shorten or change the tone. But I prefer to go with my own custom prompt.

That’s much better.

Of course, I doubt I will send this email to my audience. I would thoroughly edit it and change the design to match my brand.

I just wanted to show you what you can achieve with ActiveCampaign AI.

Let’s continue the story. Here are the other features that made me add ActiveCampaign to the list of AI marketing tools.

Key Features

AI Automations

The next feature I want to mention is AI automation.

Now, you can use AI to help you set triggers and actions in your email marketing campaigns.

On the automation interface, I was asked to choose a goal, and the AI would generate a custom automation.

Let’s test it out.

How about we pick ‘Convert leads into paying customers’? After all, that’s our ultimate goal as marketers.

Now, this is interesting. The AI recommended 3 automated campaigns.

I’ll pick the “Lead Nurturing Welcome Series for Prospects” because the automation has 3 customer touchpoints.
And as the overview says, I can “engage potential clients from key target audiences like executives, entrepreneurs, and marketing professionals with a strategic welcome email sequence.”

This is an overview of the AI-generated automation, including triggers and actions.

Clicking a trigger or action allows me to edit it.

Of course, I can customize the white workflow as I see fit.

Pricing

• Starter: $15/month, for 1,000 contacts
• Plus: $49/month, for 1,000 contacts
• Pro: $79/month, for 1,000 contacts
• Enterprise: $145/month, for 1,000 contacts

5. AdCreative.ai — Best for AI-Generated Ads

Last but not least on our list of top AI marketing tools is AdCreative.

It’s an AI platform that lets you generate image ads by selecting the size, generating the headline and CTA, and choosing a background image.

You can then edit the AI-generated ads by formatting the text, changing the background color, and more.

During my extensive test, I also connected AdCreative to my Google Ads to track the number of visits, unique visitors, and number of pages visited, to name a few.

Using Creative Scoring AI, the AI could predict my ad's performance.

It will analyze the CTA, social proof, headline, mobile optimization, etc.

Let’s create our first ads with AdCreative AI.

I had to create my brand first by letting the AI marketing app import it from our website link.

The interface would unlock new tools after the brand creation.

For instance, I could make product photo ads or video ads.

But I will choose the Ad Creatives option.

It lets me generate high-converting ads by simply uploading an image of my product.

Next, I will select the social media or display size. It will determine the size of the ad image.

I will continue by entering the headline and call-to-action.

But hey, we’re talking about AI marketing tools here. Let’s generate them with AI, then.

We simply need to ask AdCreative AI to scan our website.

And voilà, we are ready to go.

I will choose a background image for the last step.

After a few seconds, AdCreative generated hundreds of ads I could edit and download to my heart's content.

Without a doubt, AI is opening new productivity doors for marketers.

But this is not the only reason I added Adcreative AI to my list of AI marketing tools.

Let’s review one more feature that makes this tool worth considering.

Key Features

Retouch

Retouch is a collection of AI apps that remove image backgrounds, upscale images, and even erase and replace image content.

Let’s use the AI Background Remover for this tutorial.

After uploading an image, it immediately removed the background, without having to click a button.

I can now save it to my library and use it in my ads. Alternatively, I can save it on my computer. 

Pricing

• Starter: $25/month, billed yearly
• Professional: $149/month, billed yearly
• Ultimate: $359/month, billed yearly
• Enterprise: Custom pricing

Use the Best AI Marketing Tools to 10x Your Productivity

It was fun testing these AI marketing tools. I spent long hours using them in my marketing strategies.

For example, I used Jasper AI to write LinkedIn and Facebook posts.

I tested Riverside AI tools to remove filler words from my videos and generate dozens of short clips.

I also played with ActiveCampaign to get good AI-generated emails.

But most importantly, I showed how marketers use Famewall’s AI features to increase engagement and convert more leads.

Now is your turn.

What AI-powered marketing tools will you use? And what factors will you consider?

Make sure to decide while keeping in mind the goals, cost, ROI, and integrations.

Try Famewall for free to collect reviews from customers & add them to your website in minutes without writing a single line of code!