TikTok Usage Statistics for 2024
TikTok is one of the most popular social media platform in the world with more than a billion active users
Here's the up-to-date statistics on TikTok usage for the year 2024
Top Picks:
- There are 1.5 billion users worldwide on TikTok
- TikTok platform has 325 million monthly active users in 2024
- TikTok drove $15 billion in revenue for US small businesses
- There are 2 million creators who actively create content on TikTok
- Indonesia has the highest number of TikTok users worldwide which is currently at 157.6 million users followed by the United States which has 120.5 million users
- Out of the total users, 45.7% are women, while men constitute 54.3% of TikTok's users
Sources: TikTok Website, TikTok Newsroom
User Stats
How many people use TikTok?
As of 2024, there are currently 1.5 billion users worldwide which is almost a 50% increase from 1 billion users in 2023
How many monthly active users are on TikTok?
There are about 325 million monthly active users on TikTok as reported on their official newsroom website
This has seen more than a 20% increase from its previous years
How many creators are on TikTok?
TikTok has reported that there are about 2 million creators on TikTok.
To put this in perspective, it's a tiny fraction - about one-eighth of one percent of the total 1.5 billion users on TikTok.
How many businesses use TikTok?
There are about 7 million businesses that use TikTok.
They use the platform to run ads and create organic content to get customers for their businesses
TikTok Demographics
What is the number of TikTok users by Country?
country
| Rank | Country | Number of users in 2024 |
|---|---|---|
| 1 | Indonesia | 157.6 million users |
| 2 | United States | 120.5 million users |
| 3 | Brazil | 105.2 million users |
| 4 | Mexico | 77.54 million users |
| 5 | Vietnam | 65.64 million users |
| 6 | Pakistan | 62.05 million users |
| 7 | Philippines | 56.14 million users |
| 8 | Russia | 56.01 million users |
| 9 | Thailand | 50.81 million users |
| 10 | Bangladesh | 41.14 million users |
| 11 | Egypt | 37.65 million users |
| 12 | Turkey | 37.5 million users |
| 13 | Iraq | 33.17 million users |
| 14 | Saudi Arabia | 31.56 million users |
| 15 | Nigeria | 29.74 million users |
| 16 | Colombia | 28.62 million users |
| 17 | Malaysia | 27.3 million users |
| 18 | Japan | 24.99 million users |
| 19 | United Kingdom | 22.92 million users |
| 20 | France | 22.77 million users |
Here's an infographic on the number of users by country
Where is TikTok most popular?
TikTok is the most popular in Indonesia where there are currently 157.6 million users as of 2024
How many TikTok users are Gen Z?
TikTok has around 62% of its users as Gen Z who are typically between the ages of 18-28
How many male & female users are on TikTok?
45.7% of TikTok global users are women, while men form 54.3% of TikTok's users worldwide
What is the average age of TikTok users?
The average age on TikTok in the US is over 30 though young adults between the ages of 18-24 use TikTok the most
Though teens do use TikTok, there are several restrictions:
- Direct messaging is not available to anyone under 16.
- Accounts for people under 16 are automatically set to private along with their content. Their content cannot be downloaded
- Every teen under 18 has a screen time limit automatically set to 60 minutes.
- Only people over 18 are allowed to host a live stream.
Source: TikTok Senate Hearing
Who has the highest number of followers on TikTok? Top 10 TikTok users with the most followers
Khabane Lame is the most followed account on TikTok with 162.7 million followers as of October 2024
| TikTok User | Followers Count |
|---|---|
| Khabane Lame | 162.7 million followers |
| Charli D’Amelio | 155.7 million followers |
| MrBeast | 105.4 million followers |
| Bellapoarch | 94.5 million followers |
| Addison Rae | 88.7 million followers |
| Kimberly Loaiza | 82.4 million followers |
| Zach King | 82.2 million followers |
| Domelipa | 76.3 million followers |
| Will Smith | 75 million followers |
| The Rock | 74.9 million followers |
Influencers follower count rise with popularity on TikTok
Source: TikTok
TikTok Impact on Businesses
Who founded TikTok?
Zhang Yeming founded TikTok while he was building its parent company ByteDance
How much revenue do businesses make using TikTok
TikTok drove $15 billion in revenue for US small businesses in the past year
How much do Small & Medium Businesses spend in paid advertising & marketing on TikTok?
Small & Medium Businesses have spent $14.7 billion in paid marketing & advertising in 12 selected sectors in the US on TikTok
SMBs’ use of TikTok also supported 224,000 jobs in the US
The largest impact was in the food and beverages sector, which contributed a staggering $6.4 billion to GDP and creation of 73,000 jobs
Source: TikTok Economic Impact Report
Conclusion:
TikTok is rising in popularity as a consumer social media platform where a lot of users regularly consume content. And it is already on track to compete with Meta
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