Perplexity AI Usage & Revenue Statistics for 2025
Perplexity AI is an AI-powered search platform that provides real-time answers with citations to user queries by working with information from across the internet
It was founded in 2022 by Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski
Here are the up-to-date statistics on Perplexity AI usage & revenue for the year 2025
Top Picks:
- There are 30 million monthly active users worldwide on Perplexity
- Perplexity processes 60-70 million queries every day
- Perplexity uses its own search index called the knowledge index, which is growing very fast to 100 billion
- The hallucination rate (AI making up incorrect information) is estimated to be around 1 out of 100 times or 2 out of 100 times
- The company is currently valued at $20 billion
- Perplexity has raised $1 billion in total funding
Perplexity Product & Usage Stats
How many people use Perplexity?
As of 2025, there are currently 30 million monthly active users worldwide
This is a staggering 200% increase from 2024, when just 10 million monthly active users were using the product
How many queries are processed on Perplexity?
Perplexity is a fast-growing app and processes around 60-70 million queries every day from its users
According to official posts from the company, Perplexity is reported to have processed 500 million queries up to 2023 and 1 billion queries from 2023 up to 2024
This shows that the product has risen in popularity since it's launch. Users mainly use it to complement LLM chat with search
| Year | Number of Queries |
|---|---|
| 2023 to 2024 | 1 billion queries |
| Upto 2023 | 500 million queries |
How much time do users spend on Perplexity?
The website has a bounce rate of 29.46% and users, on average spend 4 minutes 52 seconds on the product, asking their queries
How many Perplexity users are by Country?
The Perplexity website has a traffic of 150 million visitors to its official chat website
India currently leads the number of website visitors with over 22.75% while the United States follows next with 17.63% of the total visits
| Rank | Country | Percentage of Users |
|---|---|---|
| 1 | India | 22.75% |
| 2 | United States | 17.63% |
| 3 | Germany | 3.97% |
| 4 | Korea | 3.82% |
| 5 | Indonesia | 3.21% |
| 6 | Others | 48.62% |
What AI models does Perplexity use?
Perplexity uses a range of large language AI models behind the scenes like chatGPT, claude and their very own Sonar model.
It also uses DeepSeek R1, Google Gemini and Grok in newer updates
How many app downloads?
As of 2025, the Perplexity app has 50 million downloads.
This is almost 5 times the increase since 2024, when it had 12.7 million downloads, and 1.2 million downloads in 2023
The downloads have spiked in India due to the partnership between Airtel (a telecommunications provider in India) and Perplexity, where Perplexity Pro was offered for free to Airtel users for over a year
How many employees does Perplexity have?
Perplexity is reported to have around 90-100 employees as of 2025
It had 20-30 employees in 2023 and around 45-50 employees in 2024
| Year | Number of Employees |
|---|---|
| 2025 | 90-100 employees |
| 2024 | 45-50 employees |
| 2023 | 20-30 employees |
Perplexity Revenue & Financial Stats
How much revenue does Perplexity make?
Perplexity mainly makes its revenue from the Perplexity Pro subscription priced at $20/month & also from its enterprise offerings
As of 2025, Perplexity has crossed $100 million in annual recurring revenue from its subscriptions
It's worthwhile to note that Perplexity didn't monetize the product during its previous years.
How much is the company currently valued at?
Perplexity is currently valued at $20 billion in 2025 as confirmed by the founder Aravind Srinivas in an interview
In total it has raised around $1 billion in all funding rounds
Conclusion:
Perplexity AI represents a new generation of search, combining the strengths of conversational AI. It is growing really fast.
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