5 Best Reputation Management Software in 2025! (I tested them all)

Today, customer reviews are one of the biggest signals that can influence your brand’s reputation online.

A study conducted by Pew Research shows that 82% of American adults read customer reviews before making a purchase.

This shows you the importance of positive brand reviews and the possible damage negative reviews can create.

Managing and monitoring your business's reviews and reputation on social media manually can be a lot of work. 

This is why you need reputation management tools, especially if you run a business or if you are a marketer/entrepreneur.

There are many tools available for this purpose.

But let’s face it: deciding on the right reputation management tool can be a headache.

In this article, I will discuss the 5 best reputation management software I tested and how they can help your business or brand.

I’ll help you discover which tool fits your needs so that you can turn customer feedback into trust signals that get you more sales.

5 Best Reputation Management Software

1. Famewall

Number one on the list is Famewall, a reputation management software known for collecting and managing testimonials. 

Using the Collection Page feature, you can create a testimonial collection page by uploading your brand logo, selecting a color, adding question fields, and allowing users to record an audio or video testimonial.

Moreover, you can set up the Wall of Fame to display your testimonials by selecting a layout and customizing it even further by uploading your logo and personalizing the testimonial widget.

What’s more, Famewall’s Brand Pages feature allows you to brand your offerings with social proof.

You can do this by uploading your brand logo, adding your profile image, and arranging your collected testimonials on a shareable landing page.

Famewall has some great features you can explore.

But for now, let me guide you through creating a testimonial page to collect your brand's Twitter (X) mentions. 

I’ll use the Twitter shoutout feature. This will convert public praise into lasting social proof without manually collecting screenshots.

First, select ‘Testimonial Walls’ from your homescreen and click ‘Create Wall.’

Next, enter your wall’s name, custom URL, description, and then select a logo for your wall. 

Now, select ‘Collection Page’ on the sidebar. This is where you can customise your branding, the page displayed to your users, the video collection page, the audio collection page, and the thank you page.

For instance, expand the ‘Branding’ deck to customize your brand.

Then select your brand logo and its orientation. You can also select colors for the background, video, audio, and primary buttons.

After customising your wall, expand the ‘Testimonial Homepage’ deck and enter your wall’s title and message for customers.

You can also upload a personalised video.

Scroll down to enable the Twitter Shoutout button on your testimonial page.

To also collect video or audio testimonial alternatives, toggle on the respective options.

Your Twitter shoutout has been added.

Locate and expand the ‘Twitter Customisation’ deck, and enter your brand’s Twitter handle and pre-populated message.

After publishing your testimonial collection page, it will have a Twitter shoutout button that takes visitors to Twitter to share their testimonial.

Customers don’t necessarily need your collection page, they can even mention your brand or product handle in the post, which can then later be aggregated on Famewall

You can access and manage all your brand or product Twitter mentions in the Curated Twitter Mentions section on the main page, where you can add each mention to your wall.

This helps you collect authentic testimonials which happen organically on social media.

Key Feature

1. Wall of Fame Page

After collecting your testimonials from social media platforms and other sources, the Wall of Fame page should be your go-to.

This feature helps you create a dedicated page to organise and showcase these collected testimonials.

You can access the Wall of Fame feature from your Testimonial wall.

It lets you customise the page design, header, call to action, domain configuration, and much more.

Expanding the ‘Wall of Fame Page design’ deck reveals the available designs.

These include plain grid, simple, or gradient types. Your design preview is to the right of your screen.

Interestingly, you can customise the Call-To-Action button.

When you expand its deck, you can change the CTA background and button color, add its title and description, and hide it.

This is how your Wall of Fame should look after publishing.

Pricing

• Free Plan: $0/month
• Standard: $11.99/month
• Professional: $29.99/month
• Business: $99.99/month

2. Mention

Mention, is a social media management tool that helps you monitor your brand's reputation online.

It lets you select your business page and enter some keywords, which returns your brand's performance based on the number of mentions and posts.

Mention also allows you to select your social media page, set a date range, and apply filters.

This gives you insight into your business reach, such as audience growth, views, and engagement rate, which you can export.

In addition, the Inbox feature allows you to manage your business's incoming messages.

You can assign conversations to team members, tag sentiment, and reply directly within the dashboard.

Moreover, using Mention's Publishing feature, you can control outgoing messaging by uploading media, selecting the publish date and time on the calendar

You can then finally organise these posts into visual queues or saved drafts.

Knowing what people are saying about your brand is a powerful tool, and Mention’s listening feature allows you to do just that.

With it, you can monitor your public conversations and respond quickly to praise and complaints, which is key to your online reputation.

Let us get into how you can track your mentions on social media.

To track your brand mentions, you first need to create a new search by selecting "Create new search" within the Listening section.

Next, enter the search name and description, and select the social media platform where you want to track that search.

For example, you can search for your client's brand mentions on Instagram or Facebook.

Next, set your search parameters.

Here, you select your mentions and select your social media page so that it can search your page for related posts that mention you or your brand.

To target a demographic area, access the geographic section and select your target language and country.

After submitting, Mention returns statistics like the total number of posts related to your search, the average number of posts per day, and the unique authors.

There is also a line graph showing the number of posts per day. For instance, the screenshot shows that June 22 had the highest number of posts mentioning my keyword.

When you scroll further, you can access your keyword’s sentiment score and meter, which show the number of positive, negative, and neutral feelings toward your mention or search.

Moreover, you can access the most common words associated with your search or mentions, along with the number of posts.

Finally, the engagement section provides details like the total number of your search engagements and their average daily rate.

Below is a bar chart that illustrates the figures.

You can switch to a period to view your search’s stats and export your results.

This feature made me consider Mention as a top reputation management tool.

Key Feature

1. Analytics

Mention's Analytics feature provides insight similar to the Listening feature, but focuses on your general reports and social media ROI.

These include engagement metrics such as your audience's growth and content's effectiveness across connected platforms like Facebook, Instagram, LinkedIn, and Twitter.

When you go to the reports section, you can select your business page to view its overview metrics. These include the total number of followers, engagement, views, and mentions.

It also shows audience growth, such as the total audience including the gained and lost audience.

The line graph also displays the new and lost followers per day.

Now, when you switch to the Social media ROI of the Analytics, it displays a rank of your top-performing content and details like unique link clicks, transactions, and purchase revenue.

Pricing

• Solo: $49/month
• Pro: $99/month
• Pro Plus: $179/month
• Company: contact team

3. Trustpilot

Next on our list of top reputation management software is Trustpilot.

It’s a platform that helps online and local businesses collect customer reviews by uploading a customer list and selecting an email template.

You can then draft and customise an invitation message. You can also set up widgets to collect the reviews.

It offers an Analytics feature that allows you to monitor your review collection performance.

You can select time ranges, filter by star rating or review source, and export insights like average ratings as CSV or visual reports.

Additionally, Trustpilot’s Integration feature lets you connect your review collection to third-party services like Shopify or Hubspot.

It does this by connecting your account and automating review invites post-purchase.

Furthermore, you can use the Manage Reviews feature to handle your feedback when you select an individual review, respond publicly, flag inappropriate ones, and tag reviews internally for team tracking.

Trustpilot’s Get Reviews feature allows you to request and collect your customers' reviews by email, SMS, shareable links, or a call-to-action button.

For instance, the call to action feature can be embedded in your website to collect reviews. Let us explore how to use this feature to collect reviews.

Select the Invitation methods in the Get reviews section to collect your review via a widget.

Next, select the website widget to set it up.

Next, in the widget selection, select Trustpilot. You can integrate other widgets, like Shopify and WooCommerce.

After that, you can customise your widget by selecting its language, adjusting its width and height, and selecting the background color before getting the code.

In the code section, copy the widget code header and body to embed them in your website.

This is how the Call-to-Action widget appears on your website based on your customisation.

In the Trustpilot brand review page, the customer gets your details and writes a review.

Key Feature

1. Analytics

After your widget or link is published, you can monitor review trends and the link or widget's performance.

You can also measure your customers' overall satisfaction over time across different channels.

When you access the analytics feature, you can switch to a period to get key metrics like the number of service reviews, average star rating, and your current TrustScore.

When you select a key metric, you get its chart. For instance, when I selected my TrustScore, it provided a line chart that displays a stable TrustScore of 4.4 from October 3 to 17.

Further down, you can access stats like the overall distribution of stars and the total number of visits from all channels.

Pricing

• Plus: $339/domain/month - 3 users
• Premium: $699/domain/month - 10 users
• Advanced: $1,299/domain/month - 20 users
• Enterprise: contact support - unlimited users

4. BrightLocal

Another reputation management tool to consider is BrightLocal.

It’s an all-in-one local SEO platform that helps businesses and agencies track local rankings, audit SEO performance, and handle online reviews.

BrightLocal's Reputation Manager feature helps you manage your brand's online reputation.

With it, you can connect review platforms, view review insights across sites, reply to reviews, and create review widgets by customising their layout.

This tool also has a Local Rank Tracker feature, which you can use to monitor local keyword performance.

All you need to do is enter location-specific keywords, choose target search engines, select tracking frequency, and view rank changes on a timeline graph.

Moreover, you can create your business's listings when you select your citation sites, fill in NAP details, and submit your business information for manual or automated listing.

All of these are possible with the Citation Builder feature.

That’s not all.

BrightLocal’s Google Business Profile (GBP) Audit feature allows you to scan your GBP listing by choosing your competitor's business and provides an error breakdown.  

If you are a marketer or run a business, you can use the Reputation Manager to track new reviews from clients, respond to them, and request fresh reviews.

To access your business reputation manager, navigate to ‘All Locations’ and select your business.

You can add new companies here and sync your review platform, like Google Reviews.

After selecting your business, expand the ‘Reputation Manager’ tab on the menu panel.

Here you can access the review insight, manage your reviews, and more.

When you select your Review Insights tab, you should see an overview of your reviews.

This may include a review summary showing average star rating and total reviews, and a line chart showing your monthly review growth.

The insight also breaks down your review rating and its sources in a pie chart.

For example, the pie chart shows that 95% of the ratings are 5 stars, mainly from Google reviews.

To track every given review, switch to the ‘Manage Reviews’ tab to view details of each review, including its date, source, rating, review, and status.

Select a review to view more information.

When you select a review, BrightLocal takes you to the review page, where you can see the review, the reviewer's name and location, and their points.

Also, when you switch to the ‘Review Widgets’ tab, you can build a widget like a list or carousel, or get JSON feed for your review.

When creating a List widget, for example, select the reviews to include or let it auto-select.

Then, set up its layout, container, text, and reviews section.

The layout setup lets you adjust the widget height and select its display.

But there is another reason why I consider BrightLocal one of my favorite brand reputation management software.

Key Feature

1. Local Rank Tracker

BrightLocal doesn't just let you track and monitor your reviews; it also allows you to monitor your business's search rank on platforms like Google for specific keywords in your local area. 

It shows your listing performance in map packs, organic results, and mobile vs desktop views. 

If you run a business, it will tell you how your visibility changes over time for target keywords and reveal how customer reviews impact your position in search results.

This feature provides an overview of your business rank metrics, such as your average Google position, keyword and positional movement, and Google local pack coverage.

For instance, when you select the keyword and positional movement metrics, you get a breakdown.

There are details about the number of gained and lost positions of a keyword. 

There is also the Google Keyword rank table, where you can switch to organic desktop, mobile, and much more to view their keywords' effectiveness, along with details like volume, rank, and change.

Pricing:

• Track Plan: $39/month
• Manage Plan: $49/month
• Grow Plan: $59/month

5. Brand24

Last but not least on our list of the best reputation management software is Brand24.

It’s an AI-powered social listening tool that tracks mentions of your brand across social media, news sites, blogs, and forums.

Its Summary feature, for example, tracks business performance trends.

You can track your data by selecting a time range, accessing the summary dashboard, and viewing your totals for reach, mentions, sentiment breakdown, and source types.

Interestingly, you can also use the Comparison feature to compare your brand visibility.

When you select multiple projects and choose metrics like volume or sentiment, Brand24 generates a side-by-side chart view based on your selection.

Brand24’s Mentions allows you to monitor your brand's reputation by letting you create a project, enter your brand keyword, select your source, and apply filters to view your mentions.

Of course, I can’t leave out the Influencers feature.

It lets you identify key voices by sorting mention sources by reach, selecting an author's profile, and exporting the list of high-impact users frequently mentioning the keyword you are tracking.

Regarding reputation management, if you manage a marketing agency, you can use the Mentions feature to monitor alerts whenever your clients or customers mention you online.

This way, you can quickly respond to praise or fix negative feedback before it spreads.

To use the Mention feature, you must create a new project.

Next, enter the keyword or brand mention you want to search for.

You also select the language for the mention before submitting your project.

After creating your mention project, expand it and select its mentions to get a line chart of your mentions and reach. This chart shows your brand's mentions and reach per 10 days.

Also, you can switch to the sentiment graph to get your mentioned brand's positive and negative sentiment. 

You can also track the social media posts or blogs that mention your brand and their influence score on your brand and sentiment.

You can connect your Social media account, like Facebook, to include its stats and enable positive, neutral, and negative sentiments.

There’s a button to summarise the stats with AI or generate a report. 

Generating a report provides all the top posts mentioning your brand, and metrics like your brand’s total mentions, reach, and positive mentions.

Let’s discuss another feature that makes Brand24 a top reputation management software.

Key Feature

1. Summary

The Summary feature gives an accurate overview of your brand’s online presence, including key metrics such as total mentions, sentiment distribution, and estimated social media reach. 

You can use this to get a quick snapshot of your brand's public perception, recognize business trends, and respond promptly to feedback.

Under this feature, you can see your brand's overall presence score, along with the list of the most popular mentions on social media and their dates.

It also lets you access a summary of your brand mentions, including their volume, reach, interactions, and positive and negative sentiments.

There's also a line chart that displays the number of mentions and social media reach every 3 days. 

There are also overall stats, such as the rate of social and non-social mentions, social media likes, and source stats of your brand mention, like the rates of news, Instagram, TikTok, and other sources.

Pricing:

• Individual Plan: $199
• Team Plan: $299
• Pro Plan: $399
• Business Plan: $599
• Enterprise Plan: Custom pricing

Use the Best Reputation Management Software

Your online reputation is a valuable asset.

It’s no wonder that Warren Buffett wisely quoted, “It takes 20 years to build a reputation and five minutes to ruin it.” 

This is why investing in your online reputation counts.

With the right reputation management tool for your business, you can easily collect your business's reviews in one place, respond quickly to feedback, track the popularity of your brand, and display the best of what your customers say.

You can start with a tool like Famewall today to collect and showcase your customers' feedback.

It is a great way to convince new buyers and build your trust.

Try Famewall for free to start collecting video testimonials from customers with a simple link & display them as social proof on your websites without writing any code